SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two different strategies for driving traffic to a website.

SEO is the process of optimizing a website in order to rank higher in search engine results pages (SERPs) for specific keywords. This is done through techniques such as keyword research, content optimization, and technical SEO, with the goal of attracting organic (unpaid) traffic from search engines. SEO can take time to show results, as it requires building trust and authority with search engines.

PPC, on the other hand, is a paid advertising model in which advertisers pay each time a user clicks on one of their ads. PPC ads usually appear at the top or bottom of search engine results pages, and can also appear on other websites as display ads. Advertisers set a budget for their PPC campaign and bid on specific keywords that they want their ads to appear for. The goal of PPC is to drive targeted traffic to a website and generate leads or sales.

Both SEO and PPC can be effective ways to drive traffic to a website, but they have different strengths and purposes. SEO is best for long-term traffic and branding, while PPC is better for short-term traffic and immediate leads or sales. It’s often advisable to use a combination of both strategies for the best results.

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