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Posts tagged yourself
Defining And Communicating Your Personal Brand
Feb 9th
One of the basic reasons to develop a personal branding is that it separates you from others and helps find you out from the crowd, which makes you a celebrity and the brand name called ‘YOU’ an example for others.
How you take the things is not so important but it is that the other should also take in the same way. Your personal brand exists in the minds of others and in the same way they make out, think and feel about you. Let us consider about your favorite corporate brand. It may be the best functioning product throughout the world, but if others fail to perceive it as the best, then obviously it won’t be successful.
The common mistaken belief about personal branding is that it is self-interested and all about you. But the truth is that personal branding is all about your Audience. It implies the people you most want to impact with your brand at work and in your career. The corporate branders provide a benefit to consumers consecutively for a product to be successful. In similar manner, you too have to fulfill a need of your Audience in order to make your personal brand succeed.
Functional and emotional needs are crucial for best brands. In general, functional needs are those which you perform on job and that are programmed in the description of job. Emotional needs are nothing more than the essential connection between you and your Audience.
The best personal brands are believable, so keep in mind that you have to deliver what you have promised. It is not that you simply say you can fill a need at work but you need to show the experience or training to do it.
You need not necessarily be as famous as Barack Obama to benefit from defining and communicating your personal brand. But, you can certainly learn from their examples and try to take advantage of the same personal branding secrets that have helped them to reach their full potential.
Brian Wong is a serial entrepreneur and social media marketing expert. Follow Brian Wong at twitter.com/brianwong
Ways To Market Your Twitter Account
Feb 2nd
If attaining a reputable personal brand is what you desire for, then you will need to have a good marketing plan for this to happen. The reason for this is that merely having a website, blog or any such social media tool will not make people flock to it. Given here are a few of the many elements that allow marketing yourself on Twitter.
If you have a website URL and are even having contact information in your email signature, then you might want to try adding your Twitter handle too. Doing this, you can possibly turn every email of yours sent into a new follower.
Putting in a “follow me” badge or your Twitter feed to your website, and inserting “rewet” buttons to every blog post can possibly help in spreading your brand further. The thing is that while most of the people who read blogs know what Twitter is, even your own website or your company’s can act a good platform where you can promote your Twitter page.
Your email newsletter can help promote your Twitter. Make sure that you write about Twitter and link back to your Twitter profile. You can even have a link to your account in every email by putting the link at the base of your template.
Expert in public speaking? Then here’s your chance to ascertain yourself as an expert. Try putting in your Twitter account on the final slide of your presentation so as to allow people to follow you on the service.
Though it seems uncomfortable, you can try putting in your Twitter handle on your business card on par with a few CEOs who do similarly.
While you need to build your network in order to market your Twitter, bear in mind that the most essential element in marketing your personal brand on Twitter is your content itself.
Brian Wong is a serial entrepreneur and social media marketing expert. Follow Brian Wong at twitter.com/brianwong
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