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Posts tagged web development
Using Search Engine Optimization-Simple, Effective, Essential
Feb 10th
SEO, otherwise known as Search Engine Optimization is a Internet marketing technique. The overall goal of SEO is to increase the ranking of your web-page or other web based content in the search engine databases of the major search providers. This is most effectively done by an Internet marketing company, one such company is Raxa Design, a Houston web design company. There are two methods that can be utilized with search engine optimization, on-page and off-page. Each of these methods offers a different advantage to the publisher in terms of increasing your page rank with the search providers. First, we need to understand a little about how Internet search works.
When you publish content on to the web for your prospective readers, it is critical that the information is visible and easily accessible when they need or want the information. The problem with this is that the Internet is so big, in fact its so huge that if each web page on the net were an actual piece of 8 .5″ by 11″ sheet of paper the amount of paper generated, would over fill a football stadium with the capacity of seating 100,000 people. In fact the Internet would not only fill the stadium completely but would do so an estimated 4 times total; and the Internet gets bigger every single day due in part to the work of Houston web design firms.
Now try to imagine your page in the middle of all that paper and your prospective customer being told to find it in less that 30 seconds with no assistance or guide as to how the papers were organized. SEO, a specialty of Houston web design firm, Raxa Design, is like the names in a phone book, with them and an understanding of how the book is logically organized any number can be found within say, a minute.
Search Engines scan every page on the Internet many times over the course of any given month, this may seem like a daunting task but consider this. A search engine company, such as GOOGLE, uses hundreds of super fast computers running 24 hours a day seven days a week, 365 days a year non stop; each of these computers is using a program called a spider to scan a web page. These “SpiderBots” as they are called can scan a page in less than a few seconds and send the data to other super fast computers for analysis, cataloging, organization and implementation to the search database system. Website companies such as Houston web design firm Raxa Design can help build the page to make it “spiderbot” happy. One such Houston web design is Raxa Design.
Each of the hundreds of search computers is capable of running dozens of spiderbots at one time, so hundreds and hundreds of pages are being scanned ever few minutes, non stop. These spiderbots are not really reading the page itself but are instead looking at certain types of information that is included in the page, this information is what they send back to the search organizer computers to help build and rank the database that is used to present result when a Internet user places a query to the search engine. This is the information that you need to make sure is “optimized” on your page by a Houston web design company, this is the main information that the spiderbot will see, this is the information that will help get your page found by prospective customers. This is a specialty of Houston web design company Raxa Design.
As you can see using SEO optimized by a Houston web design firm is essential to the success of your Internet marketing campaign. It’s easy to implement an effective search engine optimization scheme for your web content. Its even easier to let a specialist such as Houston web design specialist, Brian Waraksa, of Raxa designs, do it for you. The results are highly effective and very economical, considering the return on your relatively modest investment. Plus you save the time and trouble of doing the work yourself, instead placing it into the hands of the experts at a Houston web design. If you insist on Doing it yourself, there are many tutorials on how to do so all over the Internet, but to make the most effective use of it you should keep in mind the information you now have as to how information on the Internet is cataloged and how the user finds it online. To really make the most impact contact a Houston web design company, and let them tell you how they can improve the image and exposure of your business.
To contact Brian at the Houston Web Design click here now.
Why Split testing is a Necessity.
Feb 9th
Why not? Split testing is the most accurate and viable way to test ads and develop an effective marketing campaign. Unless you want a disastrous ad campaign, split testing is a requirement.
Unfortunately too many people are playing the “copy cat” game when it comes to online marketing. Few want to do research, instead trying to copy the same success story over and over again.
Split testing is a way to bring the science back into marketing, and quite possibly the most accurate and effective way of doing online marketing research.
The technique of split testing combines two similar ads with subtle differences and puts them in competition with each other, factoring in which ad generates more impressions. The process continues for several split tests, until an ideal ad is discovered.
The test is done several times until the marketing company finds an ad that they feel is the perfect combination and a sure bet to increase sales.
Split testing is a major factor in what campaigns work and what campaigns do not. Rest assured the majority of online campaigns that succeed, ran an extensive split testing campaign beforehand.
Different products have different audiences, and what was successful to one may not be successful to another. Your product may have been a step-by-step guide to an online video game, and the product marketed by the expert was a relationship guide for Christian grandparents. These two topics are obviously completely different. Do you think they generate the same exact audience?
Young adults and teenagers have shorter attention spans, so they like flashy ads filled with relevant pop culture and vibrant colors. The elderly on the other hand, want a simple and plain ad with a large sized font.
These small differences and attention to details is what separates an effective ad campaign to one that fails miserably.
Split testing is not just some optional way of seeing if you can improve your conversions. No, instead it’s one of the more viable and accurate ways to test out your ads as well as compare and contrast.
Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.
AdWords 101
Feb 7th
Do you know just a little about Google AdWords? Want to know more? Mastering the basics of Adwords will give you one of the most powerful tools the Internet provides to get the attention of Google’s search engine and its search partners, raise your page rankings on Google and its search partners, and reach the largest community of Internet users in the world. No other method of paid advertising will bring more traffic to your site. But if you don’t master the basics of Google Adwords, what it is and how it works, you may get disappointing results and waste your advertising budget.
The first thing you need to do to write effective ads for Google Adwords is to determine what your visitors are looking for when they do their Google search. You want to make sure you attract the customers who will find the content they want on your site. If you get inside their heads, you’ll know what they need and you will develop a better rounded keyword strategy.
You still start with keywords before you use Adwords. Look at the keywords you have on your website right now. Use WordTracker to find additional options and long-tail keywords that place your site in a unique niche. Make the list of keywords as long as you can. Later, as you narrow down your list of keywords, you will find a few high-performing gems that are perfectly matched to your content. Right now, just get all the keywords you can. The match between keyword and content that bumps up high Click Thru Rates (CTR) and conversion rates comes in Step #2.
Don’t try to use all your keywords all at once. After you set up your Adwords account, Step #2 is to begin bringing a manageable list of search terms from your comprehensive list of keywords into your campaign. Create that first ad from the most promising keywords. Write just one more ad with the same keywords but different ad copy to see what really encourages your CTR. Making the ads slightly different helps you establish which wording gets you more traffic for your money. You will repeat this process over and over again as your AdWords campaign matures. You will find small changes in wording, punctuation, and capitalization that bring in incremental improvement?and sometimes dramatic improvement?in your click thrus and conversions.
Don’t spend all your advertising budget up front. Be sure you set your budget low until you know which ads and which keywords work best for you. In some niches, $100 a week on Adwords can create a huge impact on site traffic. In other niches, you may need to spend a lot more. But whether you spend a little or a lot, make sure you check your return on investment. Adwords allows you to do this by setting a performance goal, such as units sold. This tool allows you to determine whether your Adwords campaign has earned your investment back, and by how much.
Always aim to make at least 50% return on your investment. A 50% return will ensure a profitable campaign that allows you to fund expansion of your site and gives you some profits to pocket. Paying attention to CTR and conversion rates makes it possible for you to grow your site from the sales you make with Adwords.
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
Using A Search Engine Optimized Press Release Campaign To Grow Your Business
Feb 5th
Many businesses have learned the secret that will get them exposure from all over the world. Its a secret know to companies who work on the web such as Houston web design firm Raxa Design. It is a secret that until now was elusive as that blasted ring from Lord of the Rings. The secret that Houston web design firms and other know that you need to learn is that of the press release. More important the search engine optimized press release. That is the secret that so many people have yet to discover when marketing their business.
Now there is more to this than just placing some text on a piece of paper and hoping for the best of results. The secret that is super well kept is that the key to an effective press release is to use keywords to get your message across to the people that you are aiming for. To coin a phrase from a movie “If you build it they will come” The same can be said when talking about the press release. If you write it they will come, there is one word thought that needs to be added to this and that is correctly. If you write it correctly they will come. This is the key that many people fail to see when they are writing a press release. They fail in the fact that it is not cocked full of keywords that would make it a great piece of work.
Search engines just love keywords, as Houston web design Raxa Design can tell you, they will go crazy with an article that is search engine optimized with keywords. Take two articles and place them on Google, one is full of keywords the other is not, both are on the same subject and they are identical except for the keywords. The optimized one will have results that place it higher on the page rank then the one that was abandoned by the keyword fairy. The simple truth is that if you have a keyword rich article then your chances of being picked up by the major search engines are that much more likely than if you just slap a few words onto a piece of paper and called it good. Using Keyword to the best of the ability is one thing that a Houston web design, such as Raxa Design is really good at.
If you are not sure how to write a press release then you will need and want to hire a person that will be able to do this for you. Many companies such as Houston web design Raxa Design, have people on staff that all they do is generate press releases for companies and individuals to place on their website and distribute to various Websites.
This is the well kept secret about press releases, and you did not even need to know a secret handshake to learn it, just access to a high quality Houston web design firm.
To contact Brian at the Houston Web Design click here now.
Social Media Marketing-Using FaceBook, YouTube & Twitter For A Houston Graphic Design Firm
Feb 3rd
Social media; trying to put a definition to social media, is like trying to pin down what is the best bar on Bourbon Street, which Southern city has the best BBQ and if a certain famous beer is loved because its less filling or has great taste. Houston graphic design firm Raxa Design Is familiar with this technology and can put it to work for you. The fact is when it comes to defining exactly what social media is on the Internet, the answer is dependent on who you are talking to. Let Raxa Design a Houston Graphic design firm show you the way Nonetheless it’s easy to identify who the industry leaders are and recognize the potential that social networking can have on your business.
The main players in the social networking game are FaceBook, Flickr, YouTube and Twitter. These four sites combine to make up the vast a majority of the social networking traffic on the Internet. Why should you care about these four sites? Because they are not only the industry leaders and they not only make up a total of around 1/5 of the Internet’s daily traffic in the U.S. but they also have a broad audience that you can help you meet prospective new customers. Using a Houston graphic design firm, All this can be had for the grand low price of FREE! That’s right, you can get free exposure s for your business, online and have up to 1/5 of the Internet’s daily American users see your site for absolutely nothing if you are quick to use a Houston graphic design firm Like Raxa Design. All four of these “Big Boys” of social media are 100 free to join, publish and use for almost any purpose that you would like.
FaceBook: The biggest advantage to using FaceBook as part of your marketing campaign is the ability attract new potential customers to your business and receive referrals from your friends. Another advantage is the ability to stay in front of your target market on a consistent basis for brand awareness. Using Facebook gives you the ability to engage with people who might not need your offerings right now, but at a later time may become interested. All along the way you are building relationships and making friends Houston graphic design firm are experienced at dealing with these issues.
YouTube: The power of YouTube to be a part of your Internet marketing campaign is immeasurable. “YouTube is a phenomenon that seems unstoppable,” says Brian Waraksa, founder and Marketing Consultant for Raxa Design a Houston, TX based Internet Marketing Company and Houston graphic design firm, that specializes in custom website design, online branding, and search engine optimization for businesses located in the greater Houston area. You can create a strong following among your potential customer base with a very small YouTube campaign. Most videos on the site run for less than three to five minutes and making a simple video is easy. All you need is Flip video camcorder, an internet connection, and a YouTube account. Although most business may want to hire an Internet marketing and Houston graphic design firm like Raxa Design in Houston, TX to do it for them, to maximize the potential they can gain from using YouTube.
Twitter: The Twitter craze seems to have no end, everyone form celebrities, pro athletes, financial big wigs, royalty, truck drivers, sanitation worker, stay at home moms and even President Obama tweet many times a day. Raxa Design a Houston graphic design firm knows this is a hot technology. For those who may have been living under a rock and don’t know the concept behind twitter, this is a type of service called micro-blogging. Micro-blog services combine the idea of instant messaging with the idea of a blog to create a stream of data that goes out to anyone who is subscribed to it instantly when it is updated. Let the Houston graphic design firm Raxa Design show you the way to capatalize on this technology.The premise of the micro-blogging that takes place with twitter is the users are forever answering the simple question: What Are You Doing Right Now? And they are forced to answer the question in less than 140 characters. They however do not have to answer with words, they can answer with links to websites, titles of music or TV shows, location names, pictures or interconnects to other social networking sites. The advantage to a business owner using twitter is having the ability to to maintain a continual contact with potential customers who choose to “follow” you and your company. In this way when you decide to launch a new product, offer a new service or change a policy you can get the word out potentially to millions of people within a minute. Some companies use their twitter account for dissemination of announcements via link to other sites such as YouTube or their Blog where a complete in depth presentation can be made to the user Let Houston design firm help with this process..
The dynamics of Social Media are sometimes complex and an Internet Marketing company such as Raxa Design are the best equipped to help you get the most out of social media, no matter how you define it.
To contact Brian at the Houston Design Firm click here now.
Split Testing and its Impact on Internet Marketing
Jan 10th
A tiny change in presentation or different phrase can mark the difference between a highly successful and popular ad and an ad that fails miserably.
An effective internet marketing campaign as opposed to one that fails is very small in difference. Because the details are so tiny between a marketing concept that works and one that fails, marketers often conduct ?split testing.?
Split testing is a sales tactic that tests two different sales pages, keywords, PPC copy and other online sales tools using an equal number of impressions to see which one converts more effectively. Split testing is one of the few research tools that an Internet marketer has at their disposal, so they use it quite readily.
In layman?s terms, split testing is basically taking two different ads with very minor differences and proving which one works more effectively. The minor differences can range from color or size text, to a certain phrase.
After the test is completed, the marketer will gauge which ad was more successful based on ad clicks. Reaching 40 or 50 clicks is a great indication of a successful ad. The marketer then takes the winning ad and pairs it up with another similar ad with another small change. This process continues several times.
Split testing is also used for newsletters, sales copy, and many other forms of writing that promote sales. A lot of marketers use software to help rotate their sales pages, and examine which technique works the most effectively.
Because Internet marketing is in it early stages, much of what we know to do is based more on anecdotes rather than any type of science. Split testing utilizes some science, which is why it?s so popular.
Marketers who incorporate split testing find more conversions than companies that do not. It?s proven to help your sales, so it comes at no surprise that more and more marketers are using this simple approach.
Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.
Web Design Leads To A Successful Online Business
Dec 17th
You want the correct images in the correct place on your website home page. Successful web design is easy but you must create a memorable website image so visitors will keep coming back. You might want to visit your favorite websites that sells products and get some ideas to use for your site. But follow these basic steps for now. You will be able to add to your site later.
Place three to five images on your index or home page. Do this also for your core sub web pages. Assume that all people online just brought their computer home from the store. They therefore have 800 by 600 screen resolution and have a 56k modem.
Many if not most people use high speed internet buy assume for now they all have slow dial up to get online. Once you are set up you will be able to read your stats tool and find out what speed internet connection your visitors are using. You can adjust accordingly.
For now begin with three to five images on your home page of your website. A logo, an emotional image, and a product image will make up the images on your home page. The first and biggest image will be your logo. It will be the first image your website visitor will see. It will be for you, the most valuable image for an effective logo image will help your site stand out in your visitors mind.
Imagine how you shop online. Most visitors shop for products on many websites before they buy. A clean and professional logo will be memorable and people will want to make their way back to your site when they are ready to buy. Also, include up near your logo your telephone number, hours of operation, and information on how people can make a purchase; credit or debit card, or by pay pal for instance.
Before they buy people go back to a website five to seven times. You want to have a memorable logo and not simply your domain name written out at the top of your website. Think about memorable logos. When you see them you automatically think about the products the logo represents.
The emotional image should tell the benefits of your product in a photo. If you are selling iced tea, have images of people drinking your iced tea on a hot day. They are being refreshed by your tea. Your visitor will want the same feeling. Take a look at some sites to see if they have emotional images. Compare the sites with and without them. You will see how effective emotional images can be.
Place three to five product images. This way people with slow internet connections will not get impatient and leave your site because they had to wait a long time for your site to download. You can add more later when your stats show that most visitors have high speed connections. Many people create a website without a plan but not you. You will follow these web design tips and you will be on your way to success.
We utilize Vancouver web design to generate dynamic results for our clients. Our web designers in Vancouver understand your needs and we employ trends and technology to deliver clear communication. To learn how to gain a competitive advantage through web design in Vancouver, please visit us!
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