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5 Article Writing Tips for Business Marketing
Jan 31st
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Knowing the basic is essential in writing effective articles. Familiarize yourself with the basics, apply it in your right-ups and amaze your readers! Writing effective and quality articles is a must because it will determine your business’s success online! To learn more about effective writing for business marketing (especially for beginners), read these Tips listed below.
Searching for keywords (keyword research) is one the things you need to do and it will surely help you find what most readers would want to read and topics that readers will find irresistible to read. From my own point of view, if you have written a curiosity-tickler article, readers are sure to be hooked!
Make an up to date Research about specific topics. Writing articles should always be up to date (history topics is another story). Always consider the timeliness of what you write because you will be enticing readers to read your articles! For what? For SALES of course! You see, the more people you attract to read your articles, the more chance you get of winning their business! Keep yourself informed of what’s going on in your surroundings (like market fluctuations, environment concerns etc.) because awareness will help you create a good and effective article!
Titles will either make or break your article! Creating a ground breaking title is very important! It basically means that you must create a captivating title so that readers would easily know what your article is about. It should be strong and catchy to grab readers’ attention. Remember that having only a good article content doesn’t mean your reader would read it. Your title must have a powerful impression to make readers interested!
Keep your Keywords search engine friendly. Your article should always be keyword rich! The web is packed with so many good articles but most of them do not show up when you type your desired topic simply because they’re not keyword rich. To avoid this dreadful thing to happen to your articles, make sure that your keyword will appear in your title, on each and every paragraph you’ll write and it must also show on the resource box so it will generate more traffic!
Keep your paragraphs written in small but informative chunks. By doing so you allow your readers to read with ease and if they can read it easily you have more chances of inviting them to do business with you- I’m talking about good possibility for sales! Always keep your paragraphs short, concise but powerful to keep your readers interest. Put yourself in their shoe, you wouldn’t want to read something with overwhelming group of words right? Boring!
If you are new to writing, choosing to follow these simple tips will surely get you driving on the road to success! Apply what you’ve learned and you’re sure to find gold from your efforts!
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Unique Article Marketing Tips- How To Submit Unique Articles Powerfully
Jan 30th
This lesson will be about unique article marketing. It will cover many of the top unique article marketing tips. If you are serious about article marketing you must submit unique articles to the article directories. If you mass submit the same article to different sites you’re articles will not be as effective or get the web traffic you could obtain with unique articles submission. Read on for my simple but explosive tips.
What is unique article marketing? The answer is quite simple. It is when you submit unique articles to the article directories,websites, and blogs. Simple enough right! Well you came to this article marketing lesson site to learn more than that! Unique article marketing is simple but it is a tad bit more than just submitting unique articles to websites. Let me explain further.
Unique articles must not be basically the same article with just a few words changed. It must be more unique than that. The search engines will easily detect if you’re articles are basically the same. Here is where you must make your articles unique.
The title must be unique. This is very important. I suggest a keyword tool to help you put keywords in your article titles. There are many free keyword tool sites and some that charge a fee but they are well worth it. You can have a great unique article but your readers must be able to find you. I also suggest long tailed keywords. They are more effective most of the time because the competition is so stiff for the top keywords. This is a topic for another lesson but for now we will stick with unique article marketing. Here is the key point make each title relevant to your article and include different keywords in each title.
Here is another key point to getting unique article marketing results. Write your articles and make them at least 30% unique. Simple enough. It will take longer to make your articles unique but well worth the time. When your articles get submitted you may have different ones show up in the search engines. How cool and powerful would that be.
Here is a often overlooked unique article marketing strategy. You must and I repeat must make your resource boxes unique. By this I mean use different keywords and domain names in them. What this means is to insert different domains related to your articles in your resource boxes. When you do this you will help the different domains get backlinks which will drive your sites higher up the rankings.
Thank you for reading my unique article marketing online tips. I recommend using a article submitter that will mass submit your articles to the article directories in unique format. I also suggest not mass submitting your articles to hundreds of sites overnight with these services. A recommended submission of 10-20 unique articles a day may get you great results. I use the Unique Article Wizard because it makes my articles unique, submits them to hundreds of article directories, and also gives you the ability to submit your articles in a natural way to the number of sites you select daily. The Unique Article Wizard gives me tons of backlinks to my sites generating more web traffic.
Unique Article Marketing Software is the best way to submit unique articles to the directories. For more explosive unique article marketing tips go to The Best Way To Submit Articles Website
Your Online Business Would Benefit From Better Keywords
Jan 27th
An Internet advertising model used on websites that use a Pay per click (PPC) system is when an advertiser pays the marketer only when their ad is clicked. An advertiser will typically bid on keyword or keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than using a bidding system. The first step is to decide your budget and the level of risk you are willing to take. These aspects will help you determine which PPC search engine(s) you ultimately choose to start with. The larger search engines have a less risky endeavor, because they have an excellent coverage and offer a lot of assistance to their users. But they are the most expensive in terms of how much money you must spend to acquire a visible ranking.
A specific amount of money an advertiser pays search engine and other Internet publishers for a single click on its advertisement that brings one visitor to its website is called Cost per click (CPC). This seeks to drive a high volume of traffic to one site, PPC implements a so called affiliate model that will provide purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. This is considered a pay-for-performance model so if an affiliate does not generate sales it represents no cost or loss to the merchant. Variations include, banner exchange, pay-per-click, and revenue sharing programs. The second step is to choose your keywords.
There being fierce competition for specific keywords on a given PPC search engine. Most PPC search engines automate the bidding process for you, but personal involvement and the careful use of third-party tools by the user is advisable to ensure that the tracking mechanisms built into the search engine’s control panel are in sync with what is actually happening. The general rule was that the business that bid the highest amount of money for a specific keyword would be ranked first, the second would be second, etc. An element called “quality score” has become the determining factor for PPC search engines to limit the number of PPC ads on a results page to less than 10, and unless you are in the first 3 or 4 of the PPC ads, you are much less likely to be visited by visitors.
The apparent simplicity can be deceiving. You can set up a PPC on a search engine with only a few steps and get results that will satisfy you, but if you want to milk all that you can from the PPC method of advertising, you need to be prepared to take advantage of every option and every advantage available to you. You need to investigate the details of the programs you are taking part in, keep an eagle eye on your bids and the performance of your ads, and spend time keeping up with the latest changes in the search engines to ensure your money is placed where it will do the most good. It takes time and effort, but it is not rocket science – at least not yet!
If you utilize PPC ads on your websites this will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. These advertisements are known as sponsored links or sponsored ads and will appear adjacent to or above organic results on search engine results pages, or where an advertiser chooses on a content site.
With all of the PPC providers that exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword. There are plenty of free, independent tools available to help you research keywords. Many will also reveal current bids for specific words or phrases on different search engines.
With the most popular PPC search engine is Google so use that; their PPC advertising program is called AdWords. The next most popular search engines are Yahoo!, MSN Live, and Ask. A large number of other search engines offering PPC advertising opportunities are available – ranging from metasearch engines that incorporate traffic from numerous other engines and online sources all the way to small, niche search engines that specialize in one or more categories or topics of interest. Here at PPC Universe, we have included reviews of what we consider to be the Top 10 Search Engines, as well as a section of reviews of other search engines that offer paid advertising opportunities.
With this resent boom many online business owners still are not understanding the meaning of the term “pay-per-click advertising,” and they don’t realize its enormous potential for increasing their online presence and bringing more traffic to your website. A PPC’s listings on a search engine results page typically consists of a title, which is usually a short heading (around 50 characters maximum) and/or a long (typically no more than 200 characters) description of your service with some type of promotional wording, as well as a link to your website. Even those who understand basic search engine marketing techniques sometimes blunder when making the distinction between pay-per-click ad campaigns and organic search engine optimization.
Next is the composition of the headline that will appear on the search results page, and a description of your product or service, or other promotional text. Pay-per-click (PPC) search engines are those that offer a marketing option to the users. PPC advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. The term “pay per click” means just what it says each advertiser pays you each time a visitor clicks on the ad.
Now you will open an account with a PPC search engine. Be prepared to supply your name, company name, address, phone number, email address, and so on. As a rule, opening an account is free. No charges apply until you have bid on the search words you want and have funded your account. Be sure to read the fine print in any of the agreements you choose as to be clear on minimum deposits required, as well as what happens to your deposit if you decide to cancel your campaign. The normal deposit for a PPC ad campaign is usually between $20 and $60. Some search engines will even give you a nominal amount of money as a bonus to begin your campaign.When you first register the keywords you have chosen with the search engine you must specify the maximum amount you are willing to spend for those keywords. The price of a keyword can range anywhere from 1 cent to a few dollars or more depending on its popularity as a search term.
With competition so fierce, most PPC search engines do not require a minimum amount of money be invested in a campaign, some will even give you a nominal amount of money to begin your campaign. Some may require a deposit, but this money is then applied to your account. Be sure to check out the fine print in the agreement to be clear on minimums required, deposits required, restrictions when you cancel your campaign. But most of you need to spend a fair amount of time monitoring your campaign, especially in the beginning.
With more and more people looking online for information about products and making more purchases online than ever before, getting the potential client early on takes on even more importance. The highly relevant PPC ads results on the first search engine results pages will be a prime source for conversions and sales. PPC ad programs are becoming easier for first-time advertisers online to understand and use. The programs are flexible, can handle anything from one keyword to thousands of keywords, offer an array of bells and whistles, and come packaged with analytic and reporting options that range that are simple with some parts more complex for the novice.
Now that you have become knowledgeable of the basics of PPC and have learned more about the options, tools, and search engines that offer this form of marketing, you will be in a position to fine tune your campaigns and perhaps try some of the niche-market PPC search engines that can offer lower keyword costs and may be more suited to your product/service. Even companies with experience in online marketing struggle with the intricacies of the techniques needed to judge which PPC search engine to use and how best to play the bidding game. Each campaign is different and depending upon the bid amounts, number of actual click-throughs and the Return on Investment (ROI) generated.
Now that you decided to give pay-per-click advertising a try, to start you need to choose a search engine on which to advertise. Different search engines will offer different advantages and disadvantages and the amount of risk you are willing to take depends upon your needs. It’s not too difficult to begin to consider and evaluate the usefulness and efficacy of PPC advertising for your own products and services. The rewards can be good and the risks can be minimized as long as you check out the keyword research. It is definitely worth consideration for any online business today.
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How Healthy Is Your Web Site
Jan 24th
Don’t wait for the holidays to keep track of your sales. When having an e-commerce Web site it is crucial to pay attention to the possible e-store problems. Most apply to the entire year but some need to be tweaked around the holidays because monster holiday sales makes them more likely to pop up. We will start with credit-card processing.
Tip No. 1: Knowing the limits of your credit processing. Getting more business than you anticipated with a limit on the volume of credit-card transactions that are too low relates to customers’ cards being refused. First be sure your system is prepared for the increase of business during the holidays. Make the changes you want during the season but they should emphasize the functional aspect of your site, But decorations should not be ignored; a festive look will encourage shoppers to purchase your products. When people open a page, they are downloading all the files that make up that page.
Next, don’t be dependent on automation as this can have problems. Computer programs do have their problems and you want to know as soon as you have a problem. You do not want to lose sales due to a glitch that you miss. You don’t want customers that are trying to check to receive a message “We’re sorry. We cannot process your card at this time.” or stating the customers’ cards are invalid or out of credit. So, double check often.
Tip No. 2: Watch the home front. Your credit-card and fulfillment contractors can get stressed during the holiday season. If you have increased business during this time it can stress your computer systems and network. You haven’t had any problems but don’t assume everything is OK. Computer problems appear at the worst times. That goes for both hardware and software. Having someone available who can fix problems quickly will help your online sales. If you can put them under contract or having programs to double check your systems will decrease the likely hood of lost sales. That ensures that failures are taken care of promptly.
When having a poor set-up it will indicate that you are not paying enough attention to your online INCOME. Which means you are not going to make the money you are capable of. The promotion of your web site and the systems that help you run your site is the key to your online work. So of course you need to keep track of everything you do with your site and how your site interacts with your potential customers. Also large files could significantly slow the download and because of this it may frustrate the customer.
Tip No. 3: Not monitoring your site. This goes without saying if your site doesn’t work your customers could conclude that you’re incompetent. A below par operating system will drive people away from your web site. What people are doing at your site and input from your potential clients may show you that your site is poorly designed. Some glitches have an easy fix. You can fix those on the fly during the season but hopefully you have them fixed before. More serious problems would require some site reconfiguration, obviously.
There are a few site reporting programs out there that can tell you about how your site is working internally. And also showing the traffic patterns of your visitors, this will give you an idea of what most interests your customers. And it will tell you where your traffic is originating. Also a link checker will only tell you that the links work. Recheck your site for dead links. If you don’t keep up with them frustrated customers may just go to a competitor and may lose you several hundred dollars over time. Things on your site will get moved around, and to forgetting a link that no longer works happens. Keep in mind that making sure everything is current and your descriptions of products and “Terms and Conditions” are not out of date is another key to keeping your site working properly.
So, I will just wish you all the best of luck with your online sales and I hope that these few tips will help you with your web site and your online income.
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You Need Power Factor Correction and TVSS Do Not Save Energy
Jan 19th
In today’s energy climate more and more people have become motivated to accomplish what they can to become more energy efficient to conserve energy and money. Regrettably this same climate has encouraged some to take advantage of innocent consumers’ desires to save energy and reduce operating expenses.
Vendors that advertise power factor improvement (kVAR correction) and transient voltage suppression to save energy are a good case in point of this bad trend. Recently we are seeing more and more of these businesses cropping up and we believe it is time to set the record straight.
First off, transient voltage surge suppression (TVSS) plays an important part in improving power quality to guard sensitive equipment inside a facility. However, TVSS does not save energy. TVSS’s are barely active an infinitesimal portion of a second to defend against voltage surges which only last for less than a millisecond. To actually decrease energy use the TVSS would need to essentially cut power consumption for an extended amount of time which is not what they are designed to do. Again, TVSS is essential to protect susceptible electrical equipment but consumers should steer clear of vendors promising, or even guaranteeing, a reduction in energy consumption.
And what about salespeople who maintain that increasing power factor will save 15% or 20% or 30% of energy consumption and resultant costs? This is false but also a bit trickier.
For homes, power factor correction does zero to save energy because the average home already has an average power factor of approximately 0.97 which is nearly the perfect power factor of 1 or unity. Additionally, the unit (called a capacitor) is installed at the homes main circuit breaker. According to IEEE 5.5.3.3 capacitors must be located at or near the individual inductive motor loads to decrease power system losses by reducing heat and distribution losses known as I2R losses.
So what about commercial and industrial facilities looking to use power factor correction to shrink energy expenditures? It is completely appropriate for a business that is incurring penalties or a kVA billing structure from the utility company to improve the facility’s overall power factor by installing a capacitor bank at the main electrical service entrance or individual capacitors at or near the particular motor loads. Doing so will do away with the power factor penalties and/or reduce the kVA demand charges on the electric bill which can save considerable money and provide a significant ROI on the investment.
But what about power factor correction reducing kWh consumption? IEEE also tells us that at most I2R losses only account for 2 to 5% of the total load in a facility. Simple arithmetic tells us that it would be in opposition to the laws of physics to obtain the 15% to 30% energy reduction claimed by some vendors. Consider it. Even if your facility had 5% distribution losses and you could correct 100% of the predicament via power factor correction at every load (which can’t be done) you would still save no more than 5% at most. No where close to the claims of some capacitor reps and manufacturers.
All that said, power factor correction when done appropriately will eliminate utility penalties and kVA demand charges, improve facility power quality, increase electrical system capacity, and save a modicum of energy when applied at the proper motor loads in an industrial facility.
So make an investment in transient voltage surge suppression and power factor correction when appropriate and necessary. But caveat emptor!
Save Money On Your Company’s Energy Bill, visit Energy Edge Technologies site for strategies on saving a tremendous amount of capital on your Corporate Energy Bill or call 888-729-5722 Ext. 100.
Buyer Beware: Green Energy
Jan 19th
Buyer Beware – Using Power Factor Correction and Transient Voltage Surge Suppression to Reduce Energy Costs.
Today’s energy conscious climate has motivated many to do what they can to become more efficient and conserve energy and money. Unfortunately this same climate has prompted others to take advantage of unsuspecting consumers’ wishes to save energy and reduce expenses.
Companies that tout power factor improvement (kVAR correction) and transient voltage suppression are a good example of this bad trend. Lately we are seeing more and more of these companies cropping up and feel it is time to set the record straight.
First, transient voltage surge suppression (TVSS) plays a valuable role in improving power quality to protect sensitive equipment inside a facility. However, TVSS does not save energy. TVSS’s are only active a tiny fraction of a second to protect against voltage surges which only last for less than a millisecond. To actually reduce energy consumption the TVSS would need to actually cut power consumption for an extended period of time which is not what they are designed to do. Again, TVSS is important to protect sensitive electrical equipment but buyers should avoid vendors promising, or even guaranteeing, that they will reduce energy consumption.
Now what about vendors who claim that improving power factor will save 15% or 20% or 30% of energy consumption and corresponding cost? This one is a little trickier.
For residential applications, power factor does nothing to save energy because the typical home already has an average power factor of about 0.97 which is almost the perfect power factor of 1 or unity. In addition, the device (called a capacitor) is placed at the main circuit breaker. According to IEEE 5.5.3.3 capacitors must be situated at or near the respective inductive loads to reduce power system losses by reducing heat and distribution losses known as I2R losses.
So what about commercial and industrial facilities using power factor correction to reduce energy costs? It is perfectly appropriate for a company that is incurring penalties or a kVA billing structure from the utility company to improve the facility’s overall power factor by employing a capacitor bank at the main service entrance or individual capacitors at or near the respective motor loads. Doing so will eliminate the power factor penalties and/or reduce the kVA demand charges on the utility bill which can save significant money and provide a significant ROI on the investment.
But what about power factor correction reducing kWh consumption? IEEE also tells us that I2R losses only account for 2 to 5% of the total load in a facility. Simple math tells us that it would be against the laws of physics to get the 15% to 30% energy reduction claimed by some vendors. Think about it. Even if your facility had 5% distribution losses and you could correct 100% of the problem via power factor correction at every load (which can’t be done) you would still only save 5% at the most. No where near the claims of some capacitor vendors and manufacturers.
All that said, power factor correction when done properly will eliminate utility penalties and kVA demand charges, improve facility power quality, increase electrical system capacity, and save a little energy when applied to the appropriate motor loads.
So make an investment in transient voltage surge suppression and power factor correction when appropriate and necessary. But caveat emptor!
Save Money On Your Company’s Energy Bill, visit Energy Edge Technologies site for strategies on saving a tremendous amount of capital on your Corporate Energy Bill or call 888-729-5722 Ext. 100.
Don’t Lose Your EPAct 2005 Tax Deductions
Jan 18th
Many businesses have implemented energy efficiency measures in their facilities over the past several years to help decrease operating expenses and aid the local and global environment. What a lot of these companies do not know is that sizeable federal tax deductions are available to them and also that time may be running out.
The Energy Policy Act of 2005 (EPAct 2005) provides generous, immediate tax deductions to businesses for making energy efficiency improvements to their buildings. The federal tax incentives center mainly on efficiency improvements to lighting, HVAC and building envelopes and can be as large as $1.80 per square foot.
The Emergency Economic Stabilization Act of 2008 extended Section 179D and EPAct 2005 so the act will not expire until December 31, 2013. However, that does not mean that time may not be running out for some companies.
For businesses that implemented energy efficiency projects in 2006 it is probable they filed their tax returns before April 15, 2007. If they were unaware of the deductions at that time, they are now at risk of losing those tax deductions forever since the IRS only allows a three year period to amend tax returns.
That means if you have not yet amended your 2006 tax return you have only a few months left to do so!
As an electrical contractor working with commercial and industrial customers you certainly have been thinking about ways to increase your sales and likely how to better utilize your current book of business to that end. You have also most likely been approached by your current customers asking what they can do to reduce their energy costs.
Have you thought about a strategic partnership with an experienced engineering firm that specializes solely in turnkey, energy cost reduction projects on a national level? One that can bring whole facility energy solutions to the table for you and your customers? A company that can provide a fast payback and increase cash flow for your customer?
Bringing in such a company will grow your business as you will be the one who is sub-contracted by the engineering firm to provide the installation services under their management and direction. You can use this approach over and over again with all of your customers and doing so will not only increase your revenues exponentially, it will also transform your customers’ impression of you from simply another vendor to that of a valued consultant.
Save Money On Your Company’s Energy Bill, visit Energy Edge Technologies site for strategies on saving a tremendous amount of capital on your Corporate Energy Bill or call 888-729-5722 Ext. 100.
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