Creating a Lead Capture Page is a great idea for anyone selling goods online. Often referred to as a “squeeze page” they present a cheap and effective way to capture important information about people visiting your site.

Creating the perfect page is not always that simple. Having an eye grabbing headline is essential to any successful page. It needs to grab their attention and make them want to read more. For example have a look at the following headlines; Make Ten Thousand Dollars While You Are Asleep. Or, Lose Weight While You Are Asleep. Both of these examples would get me a little curious and make me want to read more.

Follow your great headline with a bit about you and who you are. What you are trying to do here is show them you are an authority in your field and tell them why they should listen to you. A great way to get your point across and get face to face with people is with a direct video. This is by far the best way to communicate to your audience. It shows your sincerity and gives them an opportunity to make a much more informed decision.

Then you need to offer them a “quick glimpse” into what they can expect if they add their details to your page. Just show them enough to say “I have the answers” but be careful not to offer too much. For example, “what are the secrets that rich people don’t want you to know?” Or, “What is the one food that will get rid of fat quickly?” Questions like this will give the reader information without giving them the answer.

The next part is the most important on the page. Creating your “call to action” This is where you gather the information; make it clear what they will get if they add their details to the “opt in” box. Make sure you don’t ask for too much information as this can put people off in this day and age.

The minimum you will need is email address and first name of the contact. I would also recommend an “anti-spam” logo and privacy policy on the page to improve your credibility and trust.

If you are unfamiliar with creating this type of page I would highly recommend getting a professional to help create it for you until you have more experience. At the very least have a look around at some very good selling pages and try to understand the different parts of the page.

If you want to know more about Internet Marketing be sure to checkout The Online Mentor and pick up the free video training series currently on offer.