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Making The Best Of Your Affiliate Business
Dec 30th
Are you an affiliate marketer considering investing in Clickbank Bonus Domination. With Clickbank Bonus Domination, you’ll learn : What Clickbank Bonus Domination really is, What Clickbank Bonus Domination does, the bad Points, the good Points, and who can use it.
WHAT IS CLICKBANK BONUS DOMINATION?
Author Jeff Czyzewski, Clickbank Bonus Domination is a complete automation system that will help all affiliate marketers and publishers increase their sales dramatically by helping you: offer attractive, high value, quality bonuses to your potential buyers, and deliver these bonuses instantly and directly to your buyers without you having to go through all the time consuming verifying process. You will build a solid quality long term relationship with your buyers, up-sell to customers even as an affiliate or offer your own product, help you add customers to your auto-responder right after they purchase, offer unique bonuses based on how the customer found you, and offer personalized sales content based on what the customer just purchased
Jeff Czyzewski kept it very simple and straight to the point. Clickbank affiliate marketers use this because even as a more experience marketer you will benefit from this service. If you’re promoting affiliate products without offering bonuses you’re losing a lot of sales. This is why the sales page is so simple. When you promote several products on clickbank, the only way to get the emails of your buyers is by checking your clickbank account all the time then export them to your auto-responder. Clickbank Bonus Domination is all about automation which seems to be very interesting at first.
HERE’S WHAT CLICKBANK BONUS DOMINATION SYSTEM REALLY DOES.
Some main features of the software : Claim #1 : The bonus delivery system shows you the videos and are very detailed and easy to follow for any new marketer and each video comes with a extremely detailed PDF. If you already have a domain name and a bonus page ready, you just have to install your script.
Claim #2 : The software knows when a sale is made and the system will tell you when you make a sale (you’ll receive an email each time a sale is made). You will receive notifications of sales even for products without any bonuses offers.
Claim #3: CBBD adds your buyers to your auto-responder lists after they purchase. This optional Feature which is the main reason why CBBD was created, works with Aweber, get response and shopping cart and it adds your buyers to your auto-responder. You’ll have to enter your auto-responder details, create your campaign, load the script to your domain, upload your bonuses and they will be delivered automatically to your buyers with a protected download link. Each buyer will have to enter his clickbank receipt in order to instantly get access to your bonuses download page.
Claim # 4: CBBD expires bonus offers .You can choose how long your buyers will be able to download their bonuses!
Claim #5: You’ll be able to change your bonus page template to match your website template.
What is stated in the sales page, the easy start guide the video, the bonuses and access to the membership area and much more. The CBBD also tells you that there will be an upgrade that will be available after purchase.VIP membership tells you what is offered. You get all the benefits of the standard membership (access to the bonus delivery script) you also get: Professional Bonus Themes every month, Advanced Reporting Features : you’ll know how many people download your bonuses so you can improve your offers, plug-ins for free, Ready to use Bonus Packages for clickbank products,Full access to Bonuses items only available to VIP members, Icons and Graphics, monthly calls where new clickbank products will be discussed before launch, and much more.
Some faults
Concerned, even if the sales page is appealing : there are some crucial points that you should consider before buying. This script works exclusively for Clickbank, But they are working on making it compatible with other networks.
Clickbank Bonus Domination covers the bonus incentive affiliate strategy : You still have to work to get people to your review page or sales pages in order to get sales. The system helps you make more sales from your clickbank buyers but you have to find these potential buyers. Understand that you have to work to get buyers. Learning how to install the bonus delivery system might take you some time depending on your experience with technical stuff . The install guide makes things easy but you have to pay attention to the video’s and read it.
Affiliates promote the same product and use the same bonuses provided by the membership, you will have to find more bonuses to make your offer more appealing. You also need to have a pre-sell page to use the bonus delivery system, so if you just promote products with your clickbank affiliate link, you have to create a pre-sell or review pages to describe your bonuses offer to potential buyers. If you are new, take time to learn the right way to use clickbank to increase sales of your product and bonuses.
Some strengths
No worry about the delivery of your bonuses, Easy to use System, quick start option guide, Detailed step by step instructions and presentations, No manually collecting your buyers’ emails, More time on promotion, Sell your own products to your clickbank buyers, You learn everything to have the best bonus offers, Learn from other affiliates’ mistakes, And you get a 60-day money back guarantee!
Clickbank Bonus Domination is only for internet marketers that want to build a list of buyers from their clickbank sales and automate their bonus delivery process and list building too. Not interested in list building, Don’t want more sales, Don’t like software, Only interested in passive income, Not patient (for the learning process), Don’t like to use auto-responders, then this is not for you!!
Only internet marketers who know the disadvantages will be interested in getting Clickbank Bonus Domination.If totally new and want to learn how to build long term income then get it.
Make sure you check this excellent Free Report out that could potentially bring more money to your affiliate business
Becoming An Internet Marketer Is Not Difficult With The Right Tools
Dec 25th
In Internet Marketing, with search advertising you use a method of placing online advertisements on web pages that show result from a persons search. Through the same search-engine advertising service ads can also be placed on web pages with other published content. Search advertisements are targeted to match your key search terms entered on search engines. Targeting this ability has contributed to the allurement of search advertising for advertisers. Consumers use a search engine to identify and compare purchasing options immediately before making a purchasing decision. The opportunity to present consumers with advertisements tailored to their immediate buying interests encourages consumers to click on search ads instead of unpaid search results, which are often less relevant. Unpaid search results are also called organic results.
It’s Yahoo that is believed to be one of if not the first to have introduced a stand-alone search advertising. In 1996 InterZine Productions asked Yahoo’s sales, seeking a more effective targeted advertising within Yahoo’s search results. Yahoo! placed targeted ad banners when the keyword “Golf” was searched by Yahoo! users. Yahoo! later turned this opportunity into a formal marketing program for its entire customer base and promoted this in a July 1996 article in the ‘Internet World’ magazine. Internet search advertising is delivered on the basis of keywords. The user of a search engine enters keywords to make queries. A keyword may consist of more than one word and can be any type of product or item the person searching is looking for.
Search engines conduct running auctions to sell ads according to bids received for keywords and relevance of user keywords to ads in the inventory. The keyword “home mortgage refinancing” is more expensive than one that is in less demand, such as “used bicycle tires.” Profit potential of the keywords also plays into bids for ads that advertisers want displayed when the keywords are searched by the user. For example, “used book” may be a popular keyword but may have low profit potential and the advertiser bids will reflect that.
The search engines build indexes of Web pages and products using a web Crawler. When the publisher of a Web page or product arranges with a search engine firm to have ads served up on that page, the search engine applies indexing technology to associate the content of that page with keywords. They are then fed into the directory system that is used by advertisers to buy ads on both search engine results pages. Advertising based on keywords in the surrounding content or context is referred to as Contextual advertising. This is usually less profitable than search advertising which is based on user intent expressed through their keywords. Advertisers can choose whether to advertise on search result pages (search advertising), published content pages (contextual advertising), or both. Bidding on the same keywords is usually higher in search advertising than in contextual advertising.
Five ways Search advertising activities can be measured:
CPM: Cost per thousand viewers was the original method used for pricing online advertisements. CPM remains the most common method for pricing banner ads.
CTR: Click-through rates measure the number an ad is clicked on linking to the Web page on which the ad appears. Banner adshave CTRs that are generally 0.5 percent or less. In comparison, individual search engine ads can have CTRs of 10 percent, even though they appear alongside organic search results and competing paid search advertisements.
CPA: Cost per action evaluates costs for completing specified activities such as attracting a new customer or making a sale. Affiliate networks operate on a CPA basis. CPA systems function most effectively when the sales cycles is short and easily tracked. Longer sales cycles rely on exposure to multiple types of ads to create brand awareness and purchasing interest before a sale is made. Longer sales cycles and sales requiring multiple customer contacts can be difficult to track, leading to a reluctance by publishers to participate in CPA programs beyond initial lead generation.
CPC: Cost per contact tracks the cost of collaborating with a client or potential client. In traditional marketing, CPC is viewed as a one-way process of reaching target audiences through means such as direct mail, radio ads and television ads. Search advertising provides opportunities for two-way contacts through web-based chat, Internet-based calls, call-back requests or mailing list signups.
TM: Total minutes is a measurement used by Nielsen/NetRatings to measure total time spent on a Web page rather than the number of Web page views. Nielsen announced that they would be relying on TM as their primary metric for measuring Web page popularity, due to changes in the way Web pages provide content through audio and video streaming and by refreshing the same page without totally reloading it. Page refreshes are one aspect of Rich Internet Applications (RIA). RIA technologies include AJAX (Asynchronous JavaScript and XML) and Microsoft Silverlight. Questions about the use of total minutes for search advertising include how to account for Internet users that keep several browser windows open simultaneously, or who simply leave one window open unattended for long periods of time. Another question involves tracking total minutes on HTML pages that are stateless and do therefore do not generate server-side data on the length of time that they are viewed.
The search engines use algorithms to determine the position of ads according to click through rates. Ads with poor click through rates can be pushed down to the bottom of the first page of search results or onto subsequent pages. Even though advertisers are only paying for click throughs, the algorithms assigning ad positions based on ad popularity provide incentives for optimizing keyword selection and other cost control measures. Without it, it is possible for ad buyers to spend twenty five to fifty percent of their ad budget ineffectively.
Measuring Cost control includes:
1. Slowly a campaign will begin , so test the usefullness of keywords and ad texts. It can take up to three months of testing before it will scale up. Multiple campaigns can be run alongside each other.
2. Negative keywords can be used to exclude search queries that will not bring the correct traffic. Replacement windows for buildings can use the negative keywords ’software’ or ‘programs’ to avoid appearing in response to search queries for information about Microsoft Windows software.
3. Keyword combination’s with word orders within them can have an effect on click through rates. Word order in your ads according to keywords can be controlled through the use of quotation marks. Now a seller of replacement windows, the keyword “replacement window” may have a higher click through rate than “windows replacement” or for related keyword combination’s where syntax is not specified and that could be associated with Microsoft Windows software rather than windows for buildings.
4. Broad searches mean that an ad is served up in response to any search query that contains the keyword, regardless of any other words that are used in the search. Eliminating broad search is helpful in cases where a large number of keywords or the advertiser wants to keep cost to a minimum. A replacement window company located in Trenton, New Jersey can eliminate broad search in favor of location-specific keywords such as “replacement windows Trenton” and other locations within their market area. Each search engine has its own procedures for controlling broad search options for individual keywords.
5. It takes time to identify which keywords will work. Rather than bidding on a small number of popular keywords, you can expand the keyword lists to more than 200 and seek to include keywords that your competitors are not utilizing. Keywords that are less sought after cost less. To identify keyword options, enter ‘keyword tool’ into a search engine.
6. Search advertising campaigns need immediate attention. Poorly performing ads need to be pulled, keyword lists adjusted, and bid amounts modified to prevent over-spending. Search advertising campaigns that are set up and allowed to run on autopilot can produce less return on investment than campaigns that are monitored more than once a week.
7. Search analytic services are to identify market trends and opportunities. They often reveal what keywords are profitable for other websites in your target market. In addition, they show seasonal and emerging keywords allowing you to plan a more timely marketing campaign.
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Learning How To Make Money On Internet – 3 Things You Must Have To Make Money On Internet
Dec 15th
Are you wondering how to make money on internet? There are 3 things that you need to make money online and I am going to show you in this article.
# 1 – A Desire To Learn
When you are eager to learn and put some time into internet marketing then you can make a decent life’s earning on the internet. Your friends may even be passed up by you – those associates with the comfortable office jobs – then you can tell them about your comfy house job.
# 2 – A good Landing Page
There are some people that will tell you that you can direct link to the affiliate and still make money, yes – you can still make some money but it’s a lot better to send targeted traffic to your own landing web page. You spend traffic to your site and it “lands” on your landing web page of your site. A mini site can be created or you can have a one site landing website.
# 3 – Traffic
Generating traffic to your site is also a extraordinarily significant thing. More traffic = more earnings How do you go about generating traffic? There are many different ways – social bookmarking, social networking, article writing and PPC are some of most popular ways.
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Do you desire to make a decent income and have been working rigorously to find a way to work online? If you have worked extremely hard but have not gotten anymore – I am especially glad that you are on my site. You will be able to see what I used to find out to make money online.
If you are thinking of clicking out of this website, that’s ok but just imagine yourself plugging away at internet marketing on your own for another year, sinking money into get rich quick schemes and NOT making money – on the other hand you could begin to discover from a legitimate source just how you make money on the internet!
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Affiliate Work With Keyword Tools
Dec 15th
Keyword research is a very important part of your product advertisement campaign. Target the wrong keywords and your customers may never find you, resulting in lost income and insignificant rankings. By targeting the wrong keywords, you not only put valuable advertising at risk, you are also throwing away time and energy you put into your site to begin with. If you want to stay competitive, you can’t afford to do that.
Keyword research process is broken down into the following chapters:
1 – Dismantle Misinterpretation 2 – Measure twice cut once 3 – The keyword research tools are your friend 4 – Your finale list 5 – Your planned attack 6 – Rinse, Wash Repeat
1 – Dismantle Misinterpretation
As different and diverse as a persons product or site is and the individuals running them are, they have one thing in common: they were self-proclaimed keyword research moderator right out of the gate.So they thought.
Most common errors about conducting keyword research for your product or site campaign is you already know which terms a customer will use to find your site or product. You don’t, without some research at least. You know what you wish to promote is about and how you will find it, but it’s hard to anticipate how a possible client would go about finding it.
When having tunnel vision, you may cause a potential client to not be able to find your product. Remember, your customer doesn’t work in the same thought as you do. If they did, they wouldn’t need you. When describing your site or product, break away from industry speak. This means do the specific keywords and then you need to broaden the keyword terms or put them in a more laymen term.
Some other mistakes are generic or “big dollar” terms are the most important for rankings, even if the term you’re going after has nothing to do with the product. Think of a clothing store trying to rank for the term “google”. Thousands if not millions of searchers probably type that word into their search bar daily, but they’re not doing it looking for you. They’re looking for
“Google”. Ranking number one for a term no one will use to get to your site is a waste of time and money. Your site may see a lot of traffic, but customers won’t stick around.
2 – Measure twice cut once
Doing the keyword research is daunting. Coming up with the perfect combination of words to drive customers to you is what you want to do. Bring up your conversion rate and allowing the engines to see you as an expert would easily give anyone a tension headache if the improper keywords are used.
Starting slowly is the key.
The first is to create a list of potential keywords. Brainstorm all the words you think a customer would type to search when trying to find your product. Including phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What are you hoping to do or promote? Thinking of enough words to cover all the services your product offers. Avoid generic terms like ’shoes’ or ‘clothes’. These words are incredibly difficult to rank for and won’t drive qualified traffic to you. Focus on words that are relevant, and not excessively used.
Need help with brainstorming, ask friends, colleagues or past clientele for help. They are able to see your site differently than you yourself see it. And don’t be afraid to take a peek at your competitor’s Meta Keyword tag. What keywords are they using? How can you expand on their keywords and make yours better? All’s fair in search engine rankings.
3 – The keyword research tools are your friend
You’ve got your list, the next step is to determine the activity of your recommended keywords. Narrow your list to only include the highly attainable, sought-after phrases that will bring the most qualified traffic to your site.The early days of measuring the “prevalence” of your keyword terms was done by performing a search for each phrase in one of the various engines and seeing how many results it turned up. A very ineffective and tedious method of keyword research. Now there are tools to do the hard part for you.
Putting keywords into a keyword research tool you can quickly learn how many users are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information. It may also tune you in to words you have forgotten or synonyms you weren’t aware of or one’s you didn’t even think of.There are lots of great tools out there to help you determine how much activity your keywords are receiving.
Here’s a few that are out there to use:
Overture Keyword Selector Tool: Overture’s Keyword Selector tools shows you how many searches have been conducted over the last month for a particular phrase and lists alternative search terms you haven’t thought about. Our only complaint with Overture is that they lump singular and plural word forms into one phrase. For example, “boots” and “boot” would appear under one category of “boot”. This can sometimes cause problems.
Wordtracker: Wordtracker is a paid-use tool that lets you look up popular keyword phrases to determine their activity and popularity among competitors. Their top 1000 report lists the most frequently searched for terms, while their Competition Search option provides valuable information to determine the competitiveness of each phrase. This is very useful for figuring out how difficult it will be to rank for a given term. It may also highlight hidden gems that have low competition-rates, but high relevancy.
Trellian Keyword Discovery tool: This is a fee-based tool where users can ascertain the market share value for a given search term, see how many users search for it daily, identify common spellings and misspellings, and discover which terms are impacted by seasonal trends (mostly useful for PPC).
Google AdWords Keyword Tool: Google’s keyword PPC tool doesn’t provide actual search numbers for keywords. Instead, it displays a colored bar, giving users only an approximation. Still, it may be useful.
Google Suggest: Google Suggest is a great way to find synonyms and related word suggestions that may help you expand your original list.
Thesaurus.com: Again, another way to locate synonyms you may have forgotten.
If tyou don’t like one of those, The PPC Web Spy is a small plugin that can easily be integrated with Firefox. It’s a keyword research tool that lets you know the Google Adwords keywords even as you browse through your competitors’ ads. The software is developed by Brad Callen, and allows you to see ppc keywords of the site you are visiting.Keep in mind that you’re not only checking to see if enough people are searching for a particular word, you’re also trying to determine how competitive that phrase is in terms of rankings.
Comprehending the competition will tell you how much effort you will need to invest in order to rank well for that term. There are two things to pay attention to when making this decision: how many other sites are competing for the same word and how high are those sites’ rankings (i.e. how many other sites link to them, how many pages do they have indexed)? Is this word or phrase worth your time. If it’s not, move on.You may want to do a little housekeeping and test the activity for keywords your site is already targeting. Keep the ones that are converting and drop the losers.
4 – Your finale list
You have your initial list and have tested them, Time to narrow them down and decide which terms will make it into your coveted final keyword list. Creating a spreadsheet or some other visual will allow you to easily see each word’s conversion rate, search volume and competition rate with the tools mentioned above. These figures allow you to calculate how viable that term is for your site and aid you in trying to narrow down your focus.
First step of narrowing down your list is going through and highlighting the terms that closely target the subject and theme of your product. These are the terms you want to keep. Lose all words that are not applicable for your site or that you don’t have sufficient content to support. You can’t optimize for words that you don’t have content for. Create a mix of both broad and targeted keywords. Needing both to rank well. Broad terms are important because they describe what your product does; however, they won’t increase the level of qualified traffic coming into your site.
One example, you are a company that specializes in work boots. It may be natural for your site to focus on the broad search terms “boots” and “work boots”. These words are important because they tell the search engines what you do and may increase your visitors, but the traffic you receive will be largely unqualified. Customers will arrive on your site still unsure of what kind of boots you sell. Do you offer traditional work boots, steel toe boots, toddler boots, or women’s work boots? By only targeting broad terms, customers won’t know what you offer until they land on your site.
A targeted term is often easier to rank and helps bring qualified traffic. They also make you a subject matter expert to the search engines, the targeted terms strengthen the theme created with the broader phrases. Sticking with our example, targeted terms for your work boots site may be “men’s work boots”, “steel toed work boots”, “extra-wide women’s work boots”, etc. Broad search terms may bring you the higher levels of traffic, but it’s targeted, buying-oriented terms like these that will maximize conversions.
5 – Your planned attack
Having your list of about 10-20 highly focused keywords, now what do you do with them? You prepare them!If you did your research correctly, some if not most of the words on your list already appear in your site content, but a few of them may not. Start thinking about what’s needed to support these new words, and how and where your keyword phrases will be used. I would typically recommend going after three or four related keywords per page. Any more than that and you run the risk of diluting your page to the point where you rank for nothing. Make sure to naturally work the keywords into your content and avoid over-repetition that may be interpreted as spamming.
Never force feed your content. Your on-page content isn’t the only place where you can insert keywords. Keywords should also be used in several other elements on your site: Title Tag, Meta Description Tags, Meta Keywords Tag, Headings, Alt text, Anchor Text/ Navigational Links.A lot of time has been spent finding your keywords; make sure you use them in all the appropriate fields to get the maximum benefit.
6 – Rinse, Wash, Repeat.
Congratulations. Your initial keyword research process is behind you. Regrettably, no. As your clientele and your site’s needs change over time, so will your keywords. It’s important to keep monitoring your keywords and make changes when necessary. Doing so allows you to stay ahead of your competition and keep moving forward.
Good luck!
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A Good Review Of Salehoo
Dec 7th
Drop shipping and Wholesaling is the process of selling wholesale goods directly to consumers while the supplier takes care of the fulfillment, the shipping, the product quality, and often the customer service. With access to wholesale drop shippers, you can run an online business selling products in any niche market. Many eBay Powersellers achieve their success by drop shipping and having access to wholesale suppliers.
If you’re ready to take advantage of the opportunities in wholesale dropshipping, your first step is to make connections with suppliers. Unfortunately, the internet is laced with phony suppliers, scam artists, and companies that misrepresent themselves as wholesale providers. There ARE opportunities to use drop shipping as a business model when you know what to expect, and below are my reviews of some of the most popular wholesale dropshipping companies.
Worldwide Brands stands heads above its competition for two reasons: first, it’s top notch education will clear up all confusion that surround selling products on the internet. Their video training makes it the most professional and complete drop ship and wholesale education on the internet.
The most trusted list of wholesale suppliers available is Worldwide and by far the largest, most complete,. Each supplier is tested for legitimacy and ensured to be quality. There are no question marks surrounding the suppliers inside of Worldwide Brands. Worldwide has the best education, the biggest selection of drop shippers, the best support, and is the easiest to use, earning the title as being the only wholesale drop shipping company approved by eBay.
Even an absolute novice can quickly have a profitable business with the resources used in salehoo. Salehoo connects its members directly with wholesale and drop ship suppliers and serves as a great resource for both beginning and experienced drop shippers. They compile a wide list of wholesale drop shipping companies with an emphasis on instant imports. I would compare it to a smaller Worldwide Brands; for this reason, I recommend it for people who are looking to dabble in the wholesale arena and need a gateway into the industry.
One distinct advantage Salehoo has is in it’s customer support, going even as far as to compile man-made lists for its members. It also has a huge drop shipping forum and a very low price. While not as vast as Worldwide Brands, Salehoo continues to be one of the most popular wholesale directories available, even after several successful years in business.
Doba’s as simple as it gets and makes drop shipping as easy as possible. Doba is a different kind of program that cuts most of the hard work out of drop shipping. Doba allows you to sell wholesale items in single units and have them shipped directly to your buyer. This makes the process easier than any other drop shipping solution and syncs directly with eBay, but this does not guarantee huge profits.
The Doba is a legitimate, solid company that simplifies the drop shipping business model better than anyone. However, drop shipping single units often makes it difficult to compete on price; therefore, Doba’s prices cannot always compete with the prices on eBay or the price that you get get by buying in bulk through Worldwide Brands, but they guarantee the absolute best price among drop shippers.
After learning the benefits of drop shipping, the common reaction is to assume that online auctions are the best place to sell your wholesale goods. After all, many people use eBay in their drop ship wholesale businesses because it guarantees traffic tyour products. Online auctions do have their drawbacks: for example, most eBay buyers are bargain hunters, meaning lower prices for some goods.
Having your own website actually maximizes your potential for profit, it takes some creativity and a (very slight) learning curve for those who have never managed a web page. The benefits, however, are immense; with your own site, you can sell items as a bundle, determine your own prices, and be considered an authority within your market. There are more opportunities for traffic, and you control the marketplace and the pricing
Since you’re starting an Ecommerce business, the first thing that you should obtain is access to a good wholesale directory, and preferably Worldwide Brands. Your first success will come from drop shipping, and you’ll take the first profitable venture that you enjoy and dive deeper into the niche. To do this, you’ll want to have an Ecommerce website.
You’ll have access to an unlimited supply of wholesale products, I recommend running a website that sells your most profitable products. While there are many places that you can initiate this process, I recommend USellCorp, because it integrates directly as an Ecommerce website. While certainly not the cheapest option, USellCorp is the most qualified to work with drop shippers and wholesalers.
One side of affiliate marketing with SalehooFree Report
A Look At Salehoo Internet Marketing System
Nov 24th
Online product sourcing directory SaleHoo conducted an e-commerce behavioral survey of its members. SaleHoo’s members are dedicated online sellers and retailers, and they are knowledgeable and savvy e-commerce users. The survey was comprised of eight questions — four demographic questions and four individual response questions — and it was a follow-up to a similar survey conducted three years earlier. The answers showed a shift in trend that is consistent with other e-commerce activity across the web. In particular, the answer to the question “What products are you interested in sourcing for your online business?” generated a vastly different response than it did a few years ago.
More than 50 percent of respondents said that their search for sources included locating niche markets. The survey conducted three years ago yielded considerably different results: Only 20 percent of respondents mentioned niche markets. At that time, the majority of sellers wanted access to hot items such as iPods, Xboxes, and designer brand clothing.
Second category that witnessed the greatest movement was “Where are you planning to sell your products?” In 2005, most respondents were selling on eBay (Nasdaq: EBAY) and had eBay storefronts. In 2008, this statistic has changed dramatically, and there has been a visible shift away from eBay with most now setting up their own stores and using Craigslist, eCrater and other online auction venues to sell their goods. High seller fees and the changes at eBay were only mentioned twice in the survey, making it hard to draw a correlation between the apparent mass dissatisfaction with eBay and the move to other venues.
Changes will indicate a move from popular markets and marketplaces to a more evenly spread distribution of sellers across niche markets and throughout what is called “The Long Tail.” Wired Editor in Chief Chris Anderson coined The Long Tail in 2004. In e-commerce, the term describes selling small amounts of scarce or hard-to-obtain products to many people. Due to traditionally low overheads and particularly low distribution costs, Internet businesses are able to realize The Long Tail. The shift illustrated in the survey shows a push towards The Long Tail and market fragmentation. This push has likely been caused by the following factors:
Marketing saturation which is the movement to niche markets has been precipitated by the over saturation of popular markets. There is no shortage of new sellers online, according to the survey. At the time of the survey, 47 percent of the respondents had only been involved in e-commerce for three months or less. The 2005 survey showed that the bulk of sellers headed straight into popular markets when there were still gaps to be filled. This group of sellers are now established and are forcing the new sellers to find new markets.
This has two consequences. First, due to high supply volumes of “hot” items, margins for these items are rapidly decreasing. Many sellers are now using these items as loss leaders for niche items. Secondly, new sellers are considering more specialized markets and are having to readjust their business plans. Unless sellers have access to extremely cheap suppliers, they quickly learn that there is very little profit to be made in iPods and the rest of the top 10 eBay searches (with the exception of iPhones, due to their scarcity). The move to mainstream. Although e-commerce is not mainstream yet, census results have shown that e-commerce is slowly becoming more used and accepted. In the first quarter of 2008, just under 4 percent of all retail Increase Customer Sales with Email Marketing — Free Trial from Vertical Response sales Download Free eBook – The Edge of Success: 9 Building Blocks to Double Your Sales in the United States were e-commerce sales; compare this with the first quarter of 2004, where e-commerce made up only 2 percent of all retail sales.
Next, online Sales are expected to increase 17 percent this year, according to Forrester Research. At the end of the day, this is about simple mathematics: More people buying online means more demand for a larger variety of goods. The Long Tail is about catering for everyone. And as the “everyone” numbers increase, so will The Long Tail. A classic case in point is blogging. Once only the pursuit of entrenched tech heads, there are now billions of blogs in the blogosphere encapsulating every topic imaginable.Improved education. Just as the numbers participating online are increasing, demand for new information to assist those interested in e-commerce is growing. As the proliferation of online business education continues, users become more informed in their choices. The end of the period of trial and error can also be attributed to the shift.
Jimmy Huber the Ebay PowerSeller stated he made a number of costly mistakes in his early days involved in e-commerce. Huber is now a community manager at SaleHoo, and though it sounds obvious, he recommends all online sellers research their target markets thoroughly first. Tools such as Auction Inspector, eBay’s own Marketplace research tool and ChannelAdvisor all have features that analyze supply and demand on eBay.Innovation. As users become more educated, new innovations are developed. Good examples of this are e-commerce merchants like Etsy, where hand-knitted clothes for soft toys and pets are among a million other things can be purchased, and social networks like Ning, where individuality is celebrated and the tightest niches can be found.
The New Focus Niche’s
Niche marketing is a move away from a one-size-fits-all mentality toward a more valuable customer experience. This is reflected in higher rates of online customer satisfaction in 2007. Netflix and Amazon (Nasdaq: AMZN) polled the highest for customer satisfaction in an annual report released by ForeSee Results. Both companies have taken initiatives to make the customer experience more customized and more personalized, something that all retailers will have to do as the trend continues.
The personalization is about empowering customers and going further than lip service and the noise around crowdsourcing. Primarily, it’s about listening to customers and providing tailored customer service. Even though e-commerce is in a better position to adapt to this, larger corporations can struggle. eBay has proved it is still set in its ways time and time again with its canned responses to customer service queries.
Personalization occurs when a seller’s knowledge complements the buyer. Starting a business as a hobby or because of a real passion is the key to succeeding in niche marketing. Plus, a background in the given industry is invaluable when thinking about which problems need to be solved.
Next customization is best exemplified by make-on-demand site Ponoko, where designers upload blueprints and users then order the items to be made to their size and material specifications. Offline, Borders (NYSE: BGP) will be adding electronic kiosks in its stores that will enable customers to try self-publishing.
One thing’s certain: Now that market fragmentation has started, it will only continue, and the e-commerce landscape in three years time will be significantly different than it is today. Expect specialization to become the norm as e-commerce moves toward hyper-personalized business models.
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Tips For Your Marketing Business
Nov 16th
First step is finding the market niche that you want and to drive traffic to your product. First, you need to know who is the clientele/customer? What type of person is this? Are they going to be a male or female? Where do they reside/live? What language do they speak? What amount of money do they make? All are questions that you need to find out and that’s why research is so important.
Where do they go? What types of online activities do they do? What search engines do they use? What web sites or community programs do they use? This is a part of the research that you will need to do. You will have to go find them and bring them to your product.
Okay now what does your clientele truly want? First and foremost a person will want to know what they are getting is worth it. Well how can you tell? The B.B.B. will be able to tell you which products/programs that are of value to you and your clientele. Anything that is above a B+ rating would be good in my eye’s but you may feel differently.
Some of the one’s on the B.B.B. show no problems or rating this may be due to not enough feedback to them about that particular product so please be careful but it is best to check out your product. Also many people have found that free product information is a good way to find out about a product before you purchase it. Free reports, or daily or weekly e-mails are a good way to get your product out there repeatedly to your clientele.
The main idea is that you are going to provide someone a sullution for what they are feeling needs help or improvement. Whether it be a promotional product, affiliate products or a new digital camera that records in the highest pixel count known these days by this specific company. You are going to be providing a solution or a program that helps or fixes something that is needed by your clientele.
What products does your clientele use and buy that is in the same area as the product that you are promoting. This is the area that you will want to advertise/promote your product. In other words if you are promoting a camera you wouldn’t want to put an advertisement under the category for Herbals, makes an abundance of sense doesn’t it.
You have a store that sells power tools. But you don’t have any accessories. This would be an unwise move because how many people want to get everything they need in a one stop shop convenience. So you would want to advertise in an area that would sell let’s say drill bits or saw blades. Advertise towards home improvement or do it yourself. This is one of the parts of research that was mentioned before. Research is THE MAIN KEY to starting any type of work online or off.
Now you find the area’s that your clientele go. Do they read a lot of articles, or do they go to chat programs or online communities. Do they read and follow certain blogs or twitter accounts. While you are researching you will find most of the area’s your clientele will be, and in what area you need to promote your product or promotional advertisement. What type of reading do they do? Where do they go to find and read what interests them and how would you be able to bring them to your product. Research is the first and foremost part of starting your own business in any form.
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