Posts tagged entrepreneurs

Your Online Business Would Benefit From Better Keywords

An Internet advertising model used on websites that use a Pay per click (PPC) system is when an advertiser pays the marketer only when their ad is clicked. An advertiser will typically bid on keyword or keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than using a bidding system. The first step is to decide your budget and the level of risk you are willing to take. These aspects will help you determine which PPC search engine(s) you ultimately choose to start with. The larger search engines have a less risky endeavor, because they have an excellent coverage and offer a lot of assistance to their users. But they are the most expensive in terms of how much money you must spend to acquire a visible ranking.

A specific amount of money an advertiser pays search engine and other Internet publishers for a single click on its advertisement that brings one visitor to its website is called Cost per click (CPC). This seeks to drive a high volume of traffic to one site, PPC implements a so called affiliate model that will provide purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. This is considered a pay-for-performance model so if an affiliate does not generate sales it represents no cost or loss to the merchant. Variations include, banner exchange, pay-per-click, and revenue sharing programs. The second step is to choose your keywords.

There being fierce competition for specific keywords on a given PPC search engine. Most PPC search engines automate the bidding process for you, but personal involvement and the careful use of third-party tools by the user is advisable to ensure that the tracking mechanisms built into the search engine’s control panel are in sync with what is actually happening. The general rule was that the business that bid the highest amount of money for a specific keyword would be ranked first, the second would be second, etc. An element called “quality score” has become the determining factor for PPC search engines to limit the number of PPC ads on a results page to less than 10, and unless you are in the first 3 or 4 of the PPC ads, you are much less likely to be visited by visitors.

The apparent simplicity can be deceiving. You can set up a PPC on a search engine with only a few steps and get results that will satisfy you, but if you want to milk all that you can from the PPC method of advertising, you need to be prepared to take advantage of every option and every advantage available to you. You need to investigate the details of the programs you are taking part in, keep an eagle eye on your bids and the performance of your ads, and spend time keeping up with the latest changes in the search engines to ensure your money is placed where it will do the most good. It takes time and effort, but it is not rocket science – at least not yet!

If you utilize PPC ads on your websites this will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. These advertisements are known as sponsored links or sponsored ads and will appear adjacent to or above organic results on search engine results pages, or where an advertiser chooses on a content site.

With all of the PPC providers that exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword. There are plenty of free, independent tools available to help you research keywords. Many will also reveal current bids for specific words or phrases on different search engines.

With the most popular PPC search engine is Google so use that; their PPC advertising program is called AdWords. The next most popular search engines are Yahoo!, MSN Live, and Ask. A large number of other search engines offering PPC advertising opportunities are available – ranging from metasearch engines that incorporate traffic from numerous other engines and online sources all the way to small, niche search engines that specialize in one or more categories or topics of interest. Here at PPC Universe, we have included reviews of what we consider to be the Top 10 Search Engines, as well as a section of reviews of other search engines that offer paid advertising opportunities.

With this resent boom many online business owners still are not understanding the meaning of the term “pay-per-click advertising,” and they don’t realize its enormous potential for increasing their online presence and bringing more traffic to your website. A PPC’s listings on a search engine results page typically consists of a title, which is usually a short heading (around 50 characters maximum) and/or a long (typically no more than 200 characters) description of your service with some type of promotional wording, as well as a link to your website. Even those who understand basic search engine marketing techniques sometimes blunder when making the distinction between pay-per-click ad campaigns and organic search engine optimization.

Next is the composition of the headline that will appear on the search results page, and a description of your product or service, or other promotional text. Pay-per-click (PPC) search engines are those that offer a marketing option to the users. PPC advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. The term “pay per click” means just what it says each advertiser pays you each time a visitor clicks on the ad.

Now you will open an account with a PPC search engine. Be prepared to supply your name, company name, address, phone number, email address, and so on. As a rule, opening an account is free. No charges apply until you have bid on the search words you want and have funded your account. Be sure to read the fine print in any of the agreements you choose as to be clear on minimum deposits required, as well as what happens to your deposit if you decide to cancel your campaign. The normal deposit for a PPC ad campaign is usually between $20 and $60. Some search engines will even give you a nominal amount of money as a bonus to begin your campaign.When you first register the keywords you have chosen with the search engine you must specify the maximum amount you are willing to spend for those keywords. The price of a keyword can range anywhere from 1 cent to a few dollars or more depending on its popularity as a search term.

With competition so fierce, most PPC search engines do not require a minimum amount of money be invested in a campaign, some will even give you a nominal amount of money to begin your campaign. Some may require a deposit, but this money is then applied to your account. Be sure to check out the fine print in the agreement to be clear on minimums required, deposits required, restrictions when you cancel your campaign. But most of you need to spend a fair amount of time monitoring your campaign, especially in the beginning.

With more and more people looking online for information about products and making more purchases online than ever before, getting the potential client early on takes on even more importance. The highly relevant PPC ads results on the first search engine results pages will be a prime source for conversions and sales. PPC ad programs are becoming easier for first-time advertisers online to understand and use. The programs are flexible, can handle anything from one keyword to thousands of keywords, offer an array of bells and whistles, and come packaged with analytic and reporting options that range that are simple with some parts more complex for the novice.

Now that you have become knowledgeable of the basics of PPC and have learned more about the options, tools, and search engines that offer this form of marketing, you will be in a position to fine tune your campaigns and perhaps try some of the niche-market PPC search engines that can offer lower keyword costs and may be more suited to your product/service. Even companies with experience in online marketing struggle with the intricacies of the techniques needed to judge which PPC search engine to use and how best to play the bidding game. Each campaign is different and depending upon the bid amounts, number of actual click-throughs and the Return on Investment (ROI) generated.

Now that you decided to give pay-per-click advertising a try, to start you need to choose a search engine on which to advertise. Different search engines will offer different advantages and disadvantages and the amount of risk you are willing to take depends upon your needs. It’s not too difficult to begin to consider and evaluate the usefulness and efficacy of PPC advertising for your own products and services. The rewards can be good and the risks can be minimized as long as you check out the keyword research. It is definitely worth consideration for any online business today.

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The Competition In Online Marketing Keeps Getting Harder And Harder.

Online marketing keeps getting harder and harder and not to mention the competition. You can not afford to fall behind your competitors. CB Bonus’s has many features will help you remain ahead of your rivals. This CB Bonus Domination review will examine the program’s capabilities, and show you how this tool can help you achieve your internet marketing goals. This system was designed to accomplish two main purposes: 1) it helps you create and deliver high-quality bonus products to all of your ClickBank product buyers, and 2) it automates the entire mailing list creation process by capturing the email address of every buyer at your website.

Experienced affiliates have know that bonus products are a great way to entice customers and convince those who might be uncertain as to whether they are getting their money’s worth from the main product. The CB Bonus Domination technique is different from everything else because its automation of the entire process – which gives you time to watch over other parts of your business.

This system takes about 10 minutes to install, and then you’ll be receiving the higher conversion rate. This is the first way you can increase your conversion rate and sales. With the second feature CB Bonus shows its true power. This part enables you to obtain the email address for every buyer that purchases any products from your site. This process is also automatic, saving you even more valuable time. The program assists your website in building its own customer list that can be used repeatedly for new product marketing.

Far too many marketers miss out on the benefits of email marketing, even though most recognize that it can dramatically increase their sales – often to a conversion ratio of 1:10. Though that mark is almost impossible for any website to reach on its own, until now the process of capturing a list has been too time-consuming for most marketers.

The only people who got access to the extremely valuable emails were the creators of the products in the past. Using CB Bonus Domination this is no longer the case. Sit back and rest as your website creates you a massive list. CB Bonus Domination also consists of a series of video presentations, which takes you step by step through his process for creating the valuable bonuses that you will be using in this program. These videos can be downloaded by all members in the members’ area.

It really doesn’t matter whether you are just getting started with online marketing or are a seasoned veteran – this system will help you to increase sales and make more money. CB Bonus Domination is a one of a kind, top-notch program that is a must-have for any serious online marketer. CB Bonus Domination is a product that makes it possible to double your sales – no doubt about it.

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Tips For Staying Happy While Networking In The Twitter Sphere

Today, there is an emergence of individuals who are being harassed by people, they “meet” online. Websites like Twitter and Facebook contain a lot of non-public info, that a number of folks can get and cause harm in different areas of your life. It will even lead to personal confrontations.

Social networking is one of the biggest selling tools that folks are using today. Twitter, particularly, is possibly the foremost visited websites these days and has numerous accounts. Folks are into Twitter. Like the opposite social websites, you are putting personal info out there for all sorts of folks to see. Using Twitter safely ought to be a priority for you, your family, and your business.

I build my MLM business using twitter and other networking networks and have discovered what it takes to function safely using twitter. Take a look at this small business review to understand how to use social media to develop your business. Defend Your Twitter Updates

While you’ll be ready to never properly shield your updates from being seen by those you do not need to, you should set your profile to be locked. This means that anyone looking at your profile cannot see your recent Twitter updates without requesting to follow you. This provides you a lot of control over your Twitter stream and those you interact with.

Don’t twitter where you’re Going

If your updates don’t seem to be protected, then anyone can follow you. Due to this, if you are visiting update where you’re going to be terribly obscure about it. Instead of claiming, “Visiting Mike’s at 123 Church St. in Charleston.”, say something like “Going out for a great birthday dinner with the guys!” You’re still telling what you’re doing, however you are not saying where you will be. Which will save you a lot of grief from folks dropping on you and your family.

Keep A Few Things To Your Self

Unless people really apprehend you, you do not have to divulge every little secret in your life. There are some things that ought to only be told to family and shut friends. Folks who follow you do not need to grasp that you’re living alone in a very massive farmhouse three mile away from the closest neighbor. That actually is not something you would like individuals to know.

Another reason to keep your secrets to yourself is because they can be used against you. Twittering one thing has that you do not want seen, will be utilized by somebody else to hurt you, make you look bad, or simply harass you with it. Just as a result of they will not get to your home, does not mean you cannot be hurt emotionally.

Tweet Safely And Relish

Twitter may be a nice social networking web site that can be nice for advertising your website, or just Keeping in contact with friends. Do it safely and you may have a lot of fun and better rewards.

Neil Ashworth is a successful entrepreneur who teaches people how toGet Rich Online using a fool proof, step-by-step internet marketing system.

The First Decisions A New Affiliate Needs To Do Is Choose An Affiliate Network.

First decisions a new affiliate needs to do is choose an affiliate network. You will want to find a network with a good range of product choices, decent commissions, good support and easy to use. Founded in 1998 and has now grown to over 12,000 digital product vendors and over 100,000 active affiliates. Processing over 26,000 transactions daily, and averaging over 700,000 unique visits a month, Clickbank has grown into a major player in the affiliate network market.

With you first look you will notice that everything is straight forward requiring only basic address and contact information. The advantage for affiliates is the requirements when you first sign up. Not requiring pre-approval like many networks, With Clickbank anyone can sign up and start promoting. This is great for beginners who are unable to point to an existing website or programs they are can promote. Clickbank also allows affiliates from over 150 countries to sign up – which is more then most. The first thing’s you will want to do is have a look through the Clickbank Marketplace. As I stated above Clickbank has thousands of products that you can choose from. However it is important to take your time in choosing which one to promote. While there are some really high quality products on Clickbank, there are also a lot of sub-par products that should be avoided.

One thing to do is check the “gravity” score of a product. The gravity is essentially a calculation that takes into account how many different affiliates have made a sale in this product in the past 8 weeks; the higher the number the better. Most affiliates recommend that you aim for a gravity of at 30 or more. In addition to the gravity, there are a number of other statistics for each product – these are; * $/sale: This is the average amount that an affiliate earns for each sale of this product, including refunds, charge backs, and tax. * Future $: The average amount an affiliate will make from recurring billing of a single sale after the initial purchase (recurring billing only). * Total $/sale: For one-time purchases, this number is the same as $/sale. For recurring billing products, it equals the average total of the initial sale plus all re-bills, divided by the number of initial sales.* %/sale: Commission rate * %refd: This is the percentage of sales that were referred by affiliates. All this information gives you a snapshot picture of the products – how much you are likely make and how competitive it is.

The Clickbank has a straight-forward tracking system – there are two kinds of affiliate links you can use; encrypted or standard. Clickbank also has encrypted HopLinks that hide the vendor ID and affiliate ID. Understandable you may want to hide your affiliate ID, but a redirect is a much cleaner way to bring clients. Also it’s important to remember that if someone buys through your link, you affiliate ID will be visible on the payment page. Some merchants set up more sophisticated set-ups for their affiliate programs through Clickbank. Most affiliate marketers recommend setting up affiliate links in the original un-cloaked format. This is just a personal preference, but it is way easier to troubleshoot any problems if you can see what the code actually is!

Clickbank pays out commissions every two weeks. One advantage of Clickbank is that you can choose the payment starting point which can be set to as low as $10 – so there is no waiting around if your $1 below the threshold. Payments can be posted by check or direct deposit is available to United States and includes 17 other countries . However in order to qualify for direct deposit you have to receive three paper paychecks within any 12 week period – which can be frustrating at first, but once you qualify you’re set. Commissions on Clickbank are generally good with many over 50%. This means you are rewarded for your efforts in other words if you work you get paid.

Clickbank is also a payment network, they process the payment of sales, Clickbank is considerably good at preventing fraud. Merchants aren’t able to try and trick you out of sales (unfortunately this does happen) because Clickbank gives you your cut straight out of the payment. The best advantage of Clickbank is how easy it is to become a merchant. They provide good support material and it’s not expensive to get started. While this might seem out of reach for beginners, you’d be surprised how easy it is to create a product and start selling it.

Now Clickbank has an extensive Help Center, with frequently asked questions and informative articles that cover most of the information you need to know to start your affiliate business. There is also a video library with useful video tutorials and a frequently updated blog that provides up to date information, news and advice. In addition they do have a contact form for direct requests.

With one downside Clickbank has no direct way to contact the merchant unless the merchant provides contact details. However most merchants will have affiliate pages on their site – usually located at www.merchantsitename.com/affiliates, so I recommend looking through their site and seeing if there’s any affiliate resources.

After all, Clickbank is a great network, with simple and easy to use system, easy sign up and good support. While there are a few things that could be improved, overall Clickbank is a really accessible network that should be perfect for people first getting started in affiliate marketing.

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The Easy Way To Bring Traffic To Your Promotions

Clickbank Pirate is a turnkey system that generates lists so a supplier or producer of something will bring traffic to see your product or service. Clickbank Pirate also helps you generate income from “pirating” off of a big website like Clickbank because it’s got so much traffic passing though the site. Direct traffic through your link. If you do not know what you are doing online you can get lost. This is a method to point the way to an increase in traffic, high page rank, and online sales. With these basic components, you will start your internet marketing business in the right direction. What you need to do is to learn and follow instructions on how to drive traffic to your video squeeze pages.

1. Competently designed video squeeze pages designed to build and generate leads. No need for a hosting account, domain, or an auto-responder, the squeeze page is hosted by the owner. Ready to use once you sign into the member area. 2. Reports automatically set-up with your name and affiliate links. Once a client signs up through your squeeze page, they will receive a free report branded with your affiliate links so the credit if the prospects make a purchase through the links goes to you. 3. Auto-responders follow up with a series of Clickbank products designed for you to promote. Also follow up emails are set-up with your affiliate links so that you get paid over and over again. 4. pre-written blog posts, articles, emails and banners are all promotional tools that you can use to drive traffic to your squeeze pages.

Conveniences, Its easy to use function is one of the biggest highlights of the product. Not being technologically savvy is no problem to run the program. Installs easily and easy to use. Information is also included on how to take advantage of the market that is already online. It’s a matter of reaching your customer base and stops what is keeping you from generating income. Cliclbank Pirate helps this aspect of your affiliate work.

This program is good for new internet marketers. It builds up your enthusiasm and you get a feel for what’s in the process of internet marketing. This is better suited for new marketers. Affiliate marketing is tricky to a new marketing affiliate, and is an easy application once you get into it.

Inconveniences The inability to operate the system or not having prior knowledge of how to do internet marketing. Not knowing the intricacies of online marketing so they stumble their way through the learning process. Most beginners may want to look for a simpler way before progressing to a more technologically advanced program like Clickbank Pirate.

There are several turnkey systems available in the market that are similar to Clickbank Pirate. There are a few industry professionals who don’t like the program. It caters to new internet marketers trying to get into online affiliate marketing.

To conclude Clickbank Pirate is a program suited for new internet marketers. The easy of use, easy to understand, and is a good platform to further your interests in this career. Being a good way to generate income when just starting out until you find your way of own way of internet marketing. There is always the standby where you can refund the product. A good thing to try out when starting your internet marketing from Clickbank. Start in internet marketing business quickly and cost effectively.

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Making The Best Of Your Affiliate Business

Are you an affiliate marketer considering investing in Clickbank Bonus Domination. With Clickbank Bonus Domination, you’ll learn : What Clickbank Bonus Domination really is, What Clickbank Bonus Domination does, the bad Points, the good Points, and who can use it.

WHAT IS CLICKBANK BONUS DOMINATION?

Author Jeff Czyzewski, Clickbank Bonus Domination is a complete automation system that will help all affiliate marketers and publishers increase their sales dramatically by helping you: offer attractive, high value, quality bonuses to your potential buyers, and deliver these bonuses instantly and directly to your buyers without you having to go through all the time consuming verifying process. You will build a solid quality long term relationship with your buyers, up-sell to customers even as an affiliate or offer your own product, help you add customers to your auto-responder right after they purchase, offer unique bonuses based on how the customer found you, and offer personalized sales content based on what the customer just purchased

Jeff Czyzewski kept it very simple and straight to the point. Clickbank affiliate marketers use this because even as a more experience marketer you will benefit from this service. If you’re promoting affiliate products without offering bonuses you’re losing a lot of sales. This is why the sales page is so simple. When you promote several products on clickbank, the only way to get the emails of your buyers is by checking your clickbank account all the time then export them to your auto-responder. Clickbank Bonus Domination is all about automation which seems to be very interesting at first.

HERE’S WHAT CLICKBANK BONUS DOMINATION SYSTEM REALLY DOES.

Some main features of the software : Claim #1 : The bonus delivery system shows you the videos and are very detailed and easy to follow for any new marketer and each video comes with a extremely detailed PDF. If you already have a domain name and a bonus page ready, you just have to install your script.

Claim #2 : The software knows when a sale is made and the system will tell you when you make a sale (you’ll receive an email each time a sale is made). You will receive notifications of sales even for products without any bonuses offers.

Claim #3: CBBD adds your buyers to your auto-responder lists after they purchase. This optional Feature which is the main reason why CBBD was created, works with Aweber, get response and shopping cart and it adds your buyers to your auto-responder. You’ll have to enter your auto-responder details, create your campaign, load the script to your domain, upload your bonuses and they will be delivered automatically to your buyers with a protected download link. Each buyer will have to enter his clickbank receipt in order to instantly get access to your bonuses download page.

Claim # 4: CBBD expires bonus offers .You can choose how long your buyers will be able to download their bonuses!

Claim #5: You’ll be able to change your bonus page template to match your website template.

What is stated in the sales page, the easy start guide the video, the bonuses and access to the membership area and much more. The CBBD also tells you that there will be an upgrade that will be available after purchase.VIP membership tells you what is offered. You get all the benefits of the standard membership (access to the bonus delivery script) you also get: Professional Bonus Themes every month, Advanced Reporting Features : you’ll know how many people download your bonuses so you can improve your offers, plug-ins for free, Ready to use Bonus Packages for clickbank products,Full access to Bonuses items only available to VIP members, Icons and Graphics, monthly calls where new clickbank products will be discussed before launch, and much more.

Some faults

Concerned, even if the sales page is appealing : there are some crucial points that you should consider before buying. This script works exclusively for Clickbank, But they are working on making it compatible with other networks.

Clickbank Bonus Domination covers the bonus incentive affiliate strategy : You still have to work to get people to your review page or sales pages in order to get sales. The system helps you make more sales from your clickbank buyers but you have to find these potential buyers. Understand that you have to work to get buyers. Learning how to install the bonus delivery system might take you some time depending on your experience with technical stuff . The install guide makes things easy but you have to pay attention to the video’s and read it.

Affiliates promote the same product and use the same bonuses provided by the membership, you will have to find more bonuses to make your offer more appealing. You also need to have a pre-sell page to use the bonus delivery system, so if you just promote products with your clickbank affiliate link, you have to create a pre-sell or review pages to describe your bonuses offer to potential buyers. If you are new, take time to learn the right way to use clickbank to increase sales of your product and bonuses.

Some strengths

No worry about the delivery of your bonuses, Easy to use System, quick start option guide, Detailed step by step instructions and presentations, No manually collecting your buyers’ emails, More time on promotion, Sell your own products to your clickbank buyers, You learn everything to have the best bonus offers, Learn from other affiliates’ mistakes, And you get a 60-day money back guarantee!

Clickbank Bonus Domination is only for internet marketers that want to build a list of buyers from their clickbank sales and automate their bonus delivery process and list building too. Not interested in list building, Don’t want more sales, Don’t like software, Only interested in passive income, Not patient (for the learning process), Don’t like to use auto-responders, then this is not for you!!

Only internet marketers who know the disadvantages will be interested in getting Clickbank Bonus Domination.If totally new and want to learn how to build long term income then get it.

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Using Keywords For Your Affiliate Works

Using ambiguous keywords for affiliate work on the internet is a generally accepted standard that editors should attempt to follow, though treat with common sense, and occasional exceptions will apply. When an article title refers to several things, it is necessary to provide links so that readers typing in that title can quickly navigate to the article that interests them. Resolving conflicts in article titles that occur when a single term can be associated with more than one topic, the term should be a natural title if more than one article or product is being promoted. In other words, distinct paths leading to different articles which could, in principle, have the same title. Example, the word “Mustang” can refer to several different things, including a horse, a plane, or an automobile. Since only one page can have the generic name “Mustang”. There must then be a way to direct the reader to the correct specific article when an ambiguous term is referenced by linking, browsing or searching; this is what is known as unambiguous keywords. In this case it is achieved using Mustang.

Two methods of using ambiguous keywords are:

* ambiguous links: links at the top of an article (hatnotes), that refer the reader to other articles with similar titles or concepts. * ambiguous pages: non-article pages that refer readers to other articles.

Disambiguation is required for a given word or phrase on which a reader might use the “Go button”, there is more than one article to which that word or phrase might be expected to lead. In this situation there must be a way for the reader to navigate quickly from the page that appears on hitting “Go” to any of the other possible desired articles.

There are three principal scenarios:

* The page at Mustang is a unambiguous page, leading to all the alternative uses of “Mustang”. * The page at Rice is about one usage, called the primary topic, and there is a hatnote guiding readers to Rice to find the other uses. * The page at Tiger Woods’ is about the primary topic, and there is only one other use. The other use is linked directly using a hat note.

When there is a well-known primary topic for an ambiguous term, name or phrase, much more used than any other topic covered to which the same word(s) may also refer, then that term or phrase should either be used for the title of the article on that topic or redirect to that article. If the primary topic for a term is titled something else by the naming conventions, then a redirect for the term is used. Any article which has primary usage for its title and has other uses should have a unambiguous link at the top, and the ambiguous page should link back to the primary topic. Similarly, any article which has primary usage for a name that redirects to it and has other uses should have a “such-and-such redirects here” link at the top, and the ambiguous page for that name should link back to the primary topic.

Now there is an extended discussion about which article is the primary topic, that may be a sign that there is in fact no main topic, and that the page should be located at the plain title with no “(disambiguation)”.

You will have some primary topics are redirected to a different article. An example, the primary topic for “Danzig” is the former German city of that name, but that city’s article is titled Gdansk. There also is Danzig a music group name that started in 1987 in Lori, New Jersey. As you see keyword specifics are very important in bringing the traffic to your page, product, or article. If there are three or more topics associated with the same term, then a page should normally be created for that term (in which case disambiguation links may or may not be desirable on the specific topic articles – see below). If only a primary topic and one other topic require disambiguation, then disambiguation links are sufficient, and a disambiguation page is unnecessary. However if there are two topics for a term but neither is considered the primary topic, then a disambiguation page is used.

For disambiguating specific topic pages by using an unambiguous article title, several options are available:

1. When there is another term (such as Billiards instead of Pool) or more complete name (such as Saturn cars instead of Saturn)that is equally clear and unambiguous, that should be used. 2. A unambiguous word or phrase can be added in parentheses. The word or phrase in parentheses should be: * the generic class (avoid proper nouns, as much as possible) that includes the topic, as in Mustang (Ford automotive), Seal (mammal); or * the subject or context to which the topic applies, as in Union (set theory), Inflation (economics). 3. Rarely, an adjective describing the topic can be used, but it is usually better to rephrase such a title to avoid parentheses. 4. With place-names, if the term is a higher-level administrative division, it is often separated using a comma instead of parentheses, as in Newark, New Jersey (geographic names).

When there are several possible choices for a class or context, use the same phrase already commonly used for other topics within the same class and context, if any. Otherwise, choose the simplest. For example, use “(mythology)” rather than “(mythological figure)”. If there is a choice between using a short phrase and word with context, such as Mathematical analysis and Analysis (mathematics), there is no hard rule about which is preferred. Both may be created, with one redirecting to the other. The phrase in parentheses should be treated just as any other word in a title: normally lowercase, unless it is a proper noun (like a book title) that would appear capitalized even in running text.

Searching for what turns out to be an ambiguous term may not reach the article they expected. Therefore any article with an ambiguous title should contain helpful links to alternative articles or pages, placed at the top of the article. A single ambiguous page may be used to disambiguate a number of similar terms. Editorial judgment should be used in deciding whether to combine terms in the ways described above. If a combined disambiguation page would be inconveniently long, it may be better to split the different spellings into separate pages.

When a combined page is used, redirects to it should be set up from all the terms involved. The title of a page is the ambiguous term itself, provided there is no primary topic for that term. When a page combines several similar terms, one of them must be selected as the title for the page with the tag added if a primary topic exists for that term; the choice should be made in line with the following principles:

* A word is preferred to an abbreviation, for example Arm (disambiguation) over ARM. * When no word can be formed all capitals is preferred. For example, the disambiguation page for “ddb” is DDB not “Ddb”. * English spelling is preferred to that of non-English languages. * Singulars are preferred to plurals. * The simplest form of the term is preferred to those containing punctuation, diacritics and articles; for example SA is preferred to S.A., and Shadow (disambiguation) is preferred to The Shadow (disambiguation). * The spelling that reflects the majority of items on the page is preferred to less common alternatives.

Each page comprises a list (or multiple lists, for multiple senses of the term in question) of similarly-titled links.

* Link to the primary topic (if there is one): * Try to start each entry in the list with a link to the target page. * Each bulleted entry should, in most every case, have exactly one navigable (blue) link; including more than one link can confuse the reader. * Do not pipe the name of the links to the articles being listed. * Only include related subject articles if the term in question is actually described on the target article.

Pages are not a list of dictionary definitions. A short description of the common general meaning of a word can be appropriate for helping the reader determine context. A page is not a search index. Do not add a link that merely contains part of the page title, or a link that includes the page title in a longer proper name, where there is no significant risk of confusion. The descriptions should not be created for subjects whose only articles are on pages of sister projects, even if the page already exists.Do not include references in the pages; pages are not articles. Incorporate references into the articles as needed. Before constructing a new page, determine a specific topic name for all existing pages, and the name for the disambiguation page. Move any page with a conflicting title (i.e., the same exact title) to its more specific name. Use the What links here list for the moved page to update pages that link to that page.

If an article has been moved to make way for the page, use the link list of the moved page to access the redirect page created by the move, and replace that redirect page with the new disambiguation page. Use the new unambiguous page to find and replace any old links in existing pages with a link to the new page. A set index article is a list article about a set of items of a specific type that share the same (or similar) name. A set index article is not a unambiguous page, and need not follow the formatting rules for those pages. A set index article is meant for information as well as navigation: just like a normal list article, it can have metadata and extra information about each entry.

There will be at times a page with a set index article for the same term. Another similar type of page is the multi-stub article. This is a page containing brief, stub-like information about a number of similarly-named topics, such as saints with the same name. Like set index articles, these pages are not subject to the disambiguation style guidelines. A double is a link to a disambiguation page from another disambiguation page. This kind of disambiguation is typically more specific than one with a simplified name. This kind of disambiguation is relatively rare on Wikipedia.

If a more specific title is still ambiguous, but not enough so to call for it should redirect back to the main disambiguation page (or a section of it). This aids navigation, and helps editors to avoid creating new articles under the ambiguous title by accident.Pure ambiguous pages should contain interlanguage links only where a similar problem of disambiguation exists in the target language; that is, they should not point to a single meaning from the list of meanings, but to another disambiguation page.Before moving an article to a qualified name (in order to create a disambiguation page at the base name), click on What links here to find all of the incoming links. Repair all of those incoming links to use the new article name.

Use pipe syntax when repairing a link, so that the link does not show the new qualifier. A shorter alternative is to use empty pipe syntax, also known as the pipe trick. This allows editors to leave out the piped alternative. Ambiguous links are periodically checked and repaired, but even if some ambiguous links remain, one of the primary reasons for making a unambiguous page is so that following such links will still be useful to the reader.

There is a tool to facilitate ambiguous link repair in the Python Wikipedia Robot. The bot offers to update links to choices listed on the page. Creating links to ambiguous pages is inaccurate. Links should instead point to a relevant article. The purpose of a disambiguation page is to give a user who has typed an ambiguous term into the search box a list of articles that are likely to be what he or she is looking for. To link to a unambiguous page link to the title that includes the text, even if a redirect – Example, link to the redirect North America (disambiguation) rather than the target page at “North America”. This helps distinguish accidental links to the unambiguous page from intentional ones.

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