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Posts tagged e-commerce
Designing Your e-Commerce Website
Feb 3rd
With a growing number of consumers employing the World Wide Web to shop and carry out business dealings, e-commerce has become the future of the the cyberspace community. Profiting wholly from the e-commerce boom is doable. To continue the return of consumers to your site, you must design a one-of-a-kind e-commerce site, one that excels in all areas. When planning your e-commerce website, you should include a welcome or introduction on your primary page. This statement should show the payoffs of visiting your site, and promise those visiting that they should be at ease executing business proceedings with you. Say your aim, express your beliefs, and allow the consumer to realize why business performed at your e-commerce outlet is always secure.
A quality website has smooth navigation. Categories to scan through and obvious search boxes on the site are a must. Design a simple site with large, easy to read fonts and images that will load quickly. Be sure to have a page with specific questions regarding some of your common business policies such as shipping and returns. You may also want to have a link on your home page that leads visitors to a privacy policy. This policy will ensure customers that you will never supply a third party with information they have entrusted with you. It is nearly essential for all e-commerce shops to display this declaration somewhere on their site.
Just like during offline shopping, customers desire for checkout to be as quick and easy as possible when going to your online store. If your online store is equipped with a secure server, make your customers knowing of this fact. This will put them at rest and keep them coming back. Your checkout or “shopping cart” needs to be merely one click away so the customer can be in and out without a great amount of steps. Today, it is best to offer diverse payment options, including PayPal and other online payment sources, credit and debit cards, online checks, and money orders. Provide a contact phone number for customer support so the customer has confidence that they will have help if there are any issues with the order.
Set up a specific part of your e-commerce website devoted entirely to special discounts and recent sales. If you have a tremendous amount of sales items, make a separate webpage committed to the ones that are favored most , and have an additional page with a complete listing of all discounts. During the holidays, have a certain area of your website reserved for customers to buy gift certificates.
Producing a profitable, reputable e-commerce website can be a simple task with a well constructed site plan, some time, and patience. Take your time and design your e-commerce site to be user friendly, secure, and full of informative content. Taking full advantage of the e-commerce phenomenon, you can succeed in your business marketing dream.
Author Ethan O. Tanner shares the course of action to design an e-commerce website and the rewards of having your business online.
How Healthy Is Your Web Site
Jan 24th
Don’t wait for the holidays to keep track of your sales. When having an e-commerce Web site it is crucial to pay attention to the possible e-store problems. Most apply to the entire year but some need to be tweaked around the holidays because monster holiday sales makes them more likely to pop up. We will start with credit-card processing.
Tip No. 1: Knowing the limits of your credit processing. Getting more business than you anticipated with a limit on the volume of credit-card transactions that are too low relates to customers’ cards being refused. First be sure your system is prepared for the increase of business during the holidays. Make the changes you want during the season but they should emphasize the functional aspect of your site, But decorations should not be ignored; a festive look will encourage shoppers to purchase your products. When people open a page, they are downloading all the files that make up that page.
Next, don’t be dependent on automation as this can have problems. Computer programs do have their problems and you want to know as soon as you have a problem. You do not want to lose sales due to a glitch that you miss. You don’t want customers that are trying to check to receive a message “We’re sorry. We cannot process your card at this time.” or stating the customers’ cards are invalid or out of credit. So, double check often.
Tip No. 2: Watch the home front. Your credit-card and fulfillment contractors can get stressed during the holiday season. If you have increased business during this time it can stress your computer systems and network. You haven’t had any problems but don’t assume everything is OK. Computer problems appear at the worst times. That goes for both hardware and software. Having someone available who can fix problems quickly will help your online sales. If you can put them under contract or having programs to double check your systems will decrease the likely hood of lost sales. That ensures that failures are taken care of promptly.
When having a poor set-up it will indicate that you are not paying enough attention to your online INCOME. Which means you are not going to make the money you are capable of. The promotion of your web site and the systems that help you run your site is the key to your online work. So of course you need to keep track of everything you do with your site and how your site interacts with your potential customers. Also large files could significantly slow the download and because of this it may frustrate the customer.
Tip No. 3: Not monitoring your site. This goes without saying if your site doesn’t work your customers could conclude that you’re incompetent. A below par operating system will drive people away from your web site. What people are doing at your site and input from your potential clients may show you that your site is poorly designed. Some glitches have an easy fix. You can fix those on the fly during the season but hopefully you have them fixed before. More serious problems would require some site reconfiguration, obviously.
There are a few site reporting programs out there that can tell you about how your site is working internally. And also showing the traffic patterns of your visitors, this will give you an idea of what most interests your customers. And it will tell you where your traffic is originating. Also a link checker will only tell you that the links work. Recheck your site for dead links. If you don’t keep up with them frustrated customers may just go to a competitor and may lose you several hundred dollars over time. Things on your site will get moved around, and to forgetting a link that no longer works happens. Keep in mind that making sure everything is current and your descriptions of products and “Terms and Conditions” are not out of date is another key to keeping your site working properly.
So, I will just wish you all the best of luck with your online sales and I hope that these few tips will help you with your web site and your online income.
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How To Make Money With Clickbank
Nov 26th
I am constantly asked by people on how to make money with Clickbank so I am going to address the basics in making money when it comes to Clickbank and the other million affiliate marketplaces on the web. It all comes down to three basic principles (1) Know what you are selling (2) Know how to sell it (3) Figure out what works. With these three basic principles you are on your way to making your first sale with Clickbank. By the way the major reason why people ask about making money with Clickbank is that it is the largest of its kind on the net with basically anything that you can think of for digital products.
1. Know what you are selling – A lot of people tend to pick products that have a sky high commission yet no very little about the actual product. Clickbank advertise a 75% commission rate if you sell product X but there are a number of factors that you need to consider. (A) How many people are already selling the product – too many people selling one product will kill any chances you have of decent traffic.(B) Is this product about to peak in the near future or is it on its way down – the difference will be shown on your sale page with the product about to explode selling a hell of a lot more than the one heading to the bottom of the barrel. (C) Customer satisfaction – Do people love this product or do the majority try it out and quickly return it for if a refund is issued say goodbye to your sale. It is just as important on understand what you are selling and to know what the numbers are. For whatever the reason Clickbank does not make it easy to get to the straight facts so you need to find a good place online. Thankfully for me my membership with Wealthy Affiliate University includes the top Clickbank tool around
2. Know how to sell it – Unless you own a number of websites that get amazing amount of visitors each and every day the chance of a banner ad converting is slim to none. Now a days you need to understand how to utilize article marketing, PPC campaign and the ability to create high converting websites in order to be successful which will cost you a fortune with the so called expert E-Books and tools on the marketplace or you can run over and join the successful ranks at Wealthy Affiliate University where all of the above is included in a membership cheaper than your average E-Book.
3. Figure out what works – There is a ton of trial and error when it comes to making money with Clickbank and it can be trying at the best of times. The best thing to do is find a community who are more interested in helping others than trying to sell their own products. Wealthy Affiliate University is full of people on all stages of the journey from the guy who started yesterday to the girl who consistently breaks six figures each year and they all are there to help you succeed. There is a reason why Wealthy Affiliate University members are at the top of the pecking order when it comes to making money online and experts when it comes the question how to make money with Clickbank.
So the answer to “How do I make money with Clickbank” boils down to having the right education, the right support and knowing what to do with it all. Wealthy Affiliate University has enough material around succeeding on the internet to fill hundreds of E-Books, enough experience and knowledge in their forum to run the most successful internet company, the right tools from researching Clickbank to creating incredible websites quickly and efficiently all included in a monthly membership that is around the price of a typical E-Book. If you are serious about making money online it is time that you went to University.
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A Look At Salehoo Internet Marketing System
Nov 24th
Online product sourcing directory SaleHoo conducted an e-commerce behavioral survey of its members. SaleHoo’s members are dedicated online sellers and retailers, and they are knowledgeable and savvy e-commerce users. The survey was comprised of eight questions — four demographic questions and four individual response questions — and it was a follow-up to a similar survey conducted three years earlier. The answers showed a shift in trend that is consistent with other e-commerce activity across the web. In particular, the answer to the question “What products are you interested in sourcing for your online business?” generated a vastly different response than it did a few years ago.
More than 50 percent of respondents said that their search for sources included locating niche markets. The survey conducted three years ago yielded considerably different results: Only 20 percent of respondents mentioned niche markets. At that time, the majority of sellers wanted access to hot items such as iPods, Xboxes, and designer brand clothing.
Second category that witnessed the greatest movement was “Where are you planning to sell your products?” In 2005, most respondents were selling on eBay (Nasdaq: EBAY) and had eBay storefronts. In 2008, this statistic has changed dramatically, and there has been a visible shift away from eBay with most now setting up their own stores and using Craigslist, eCrater and other online auction venues to sell their goods. High seller fees and the changes at eBay were only mentioned twice in the survey, making it hard to draw a correlation between the apparent mass dissatisfaction with eBay and the move to other venues.
Changes will indicate a move from popular markets and marketplaces to a more evenly spread distribution of sellers across niche markets and throughout what is called “The Long Tail.” Wired Editor in Chief Chris Anderson coined The Long Tail in 2004. In e-commerce, the term describes selling small amounts of scarce or hard-to-obtain products to many people. Due to traditionally low overheads and particularly low distribution costs, Internet businesses are able to realize The Long Tail. The shift illustrated in the survey shows a push towards The Long Tail and market fragmentation. This push has likely been caused by the following factors:
Marketing saturation which is the movement to niche markets has been precipitated by the over saturation of popular markets. There is no shortage of new sellers online, according to the survey. At the time of the survey, 47 percent of the respondents had only been involved in e-commerce for three months or less. The 2005 survey showed that the bulk of sellers headed straight into popular markets when there were still gaps to be filled. This group of sellers are now established and are forcing the new sellers to find new markets.
This has two consequences. First, due to high supply volumes of “hot” items, margins for these items are rapidly decreasing. Many sellers are now using these items as loss leaders for niche items. Secondly, new sellers are considering more specialized markets and are having to readjust their business plans. Unless sellers have access to extremely cheap suppliers, they quickly learn that there is very little profit to be made in iPods and the rest of the top 10 eBay searches (with the exception of iPhones, due to their scarcity). The move to mainstream. Although e-commerce is not mainstream yet, census results have shown that e-commerce is slowly becoming more used and accepted. In the first quarter of 2008, just under 4 percent of all retail Increase Customer Sales with Email Marketing — Free Trial from Vertical Response sales Download Free eBook – The Edge of Success: 9 Building Blocks to Double Your Sales in the United States were e-commerce sales; compare this with the first quarter of 2004, where e-commerce made up only 2 percent of all retail sales.
Next, online Sales are expected to increase 17 percent this year, according to Forrester Research. At the end of the day, this is about simple mathematics: More people buying online means more demand for a larger variety of goods. The Long Tail is about catering for everyone. And as the “everyone” numbers increase, so will The Long Tail. A classic case in point is blogging. Once only the pursuit of entrenched tech heads, there are now billions of blogs in the blogosphere encapsulating every topic imaginable.Improved education. Just as the numbers participating online are increasing, demand for new information to assist those interested in e-commerce is growing. As the proliferation of online business education continues, users become more informed in their choices. The end of the period of trial and error can also be attributed to the shift.
Jimmy Huber the Ebay PowerSeller stated he made a number of costly mistakes in his early days involved in e-commerce. Huber is now a community manager at SaleHoo, and though it sounds obvious, he recommends all online sellers research their target markets thoroughly first. Tools such as Auction Inspector, eBay’s own Marketplace research tool and ChannelAdvisor all have features that analyze supply and demand on eBay.Innovation. As users become more educated, new innovations are developed. Good examples of this are e-commerce merchants like Etsy, where hand-knitted clothes for soft toys and pets are among a million other things can be purchased, and social networks like Ning, where individuality is celebrated and the tightest niches can be found.
The New Focus Niche’s
Niche marketing is a move away from a one-size-fits-all mentality toward a more valuable customer experience. This is reflected in higher rates of online customer satisfaction in 2007. Netflix and Amazon (Nasdaq: AMZN) polled the highest for customer satisfaction in an annual report released by ForeSee Results. Both companies have taken initiatives to make the customer experience more customized and more personalized, something that all retailers will have to do as the trend continues.
The personalization is about empowering customers and going further than lip service and the noise around crowdsourcing. Primarily, it’s about listening to customers and providing tailored customer service. Even though e-commerce is in a better position to adapt to this, larger corporations can struggle. eBay has proved it is still set in its ways time and time again with its canned responses to customer service queries.
Personalization occurs when a seller’s knowledge complements the buyer. Starting a business as a hobby or because of a real passion is the key to succeeding in niche marketing. Plus, a background in the given industry is invaluable when thinking about which problems need to be solved.
Next customization is best exemplified by make-on-demand site Ponoko, where designers upload blueprints and users then order the items to be made to their size and material specifications. Offline, Borders (NYSE: BGP) will be adding electronic kiosks in its stores that will enable customers to try self-publishing.
One thing’s certain: Now that market fragmentation has started, it will only continue, and the e-commerce landscape in three years time will be significantly different than it is today. Expect specialization to become the norm as e-commerce moves toward hyper-personalized business models.
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Learn How To Niche Market, Learn Niche Marketing, Niche Marketing Introduction,
Oct 26th
The two types of niche marketing the first is sourcing. The more time you spend in a market or product category the more you will learn about the supply for that market. The more you know the better you will be. After spending the time with your product you will developed a know-how and a keen sense for the product or market you are in. You will recognize makers, spot reproductions once you developed the profits will increase.
Money is made only when you work there is no easy way. You can become a very savvy niche marketer if you are able to choose the right product or niche. Also, as word spreads about your product and the fact that it is a legitimate product you will become more known through out the internet as a reputable person.
The first thing you want to do when you decide to specialize in a niche is become expert in that area. Learn and read everything you can about it. Study the history of the product. Get to know the companies that manufacturer the product and the distributor. The more you know the better you will be able to promote the particular product.
The second benefit of niche marketing is the sales. The fact that you are market selling in a narrow segment means you will have less competition and therefore you will produce a higher margins for the product. Also people prefer to purchase from someone who is knowledgeable with that product.. People will seek you out because of your knowledge and integrity. Everyone knows that you will stand behind everything you sell because you yourself use the products.
You may get a lot of questions from your client. If you are selling something and you get a question you should be able to answer the question with authority and detail that will give the consumer instant confidence and more than likely result in a sale.
The other influence of niche marketing is the ability to describe your products in your descriptions correctly. Having the added knowledge of your product information that someone else doesn’t will increase your potential and you will have more confidence and perhaps more ability than others that may be promoting the same products.
Now choosing your niche product is better after you research and brainstorm. You may already have chosen something that is of interest in your life or within your work experience that would make a good niche. This is where you should start. Work is always more fun and almost always more profitable if you are doing something you like. Example, you enjoy computers, this is a great area to start your search for a niche.
Large companies and many people, sell in sub-categories and there are many niches within these sub-categories. Computers are a large sub-category, but a Compaq could constitute a niche, even better Compaq ‘laptops’. It takes a lot less work to promote one part of a product then the multitudes that a company may have.Another area might be all the little accessories such as network hubs, cables and connectors, computer speaker systems and so on.
Any online category has sub-categories, some of which are small enough to qualify as a niche, and others you could find a niche. The key is that the niche you find be active enough to generate traffic and not be crowded by hundreds of other people promoting that product in the same way you are.
If you find a niche that is already dominated by large marketer, don’t let that stop you if you feel you have a better ability because of your background in that niche. A little competition is good for you, your competitor and the customer. Anyone can do better then the other one out there. By studying your competitor’s promotions you can find a way to compete that won’t make one of you fail for the other to succeed.
Now start your search in areas that interest you. When you have found several areas that interest you, research,research, research. First use the keywords and searching terms or keywords for the items you want to sell. Next use the search engine and find a good research tool to determine the viability of the market for that product.
Sometimes you are able to combine related niches. Going back to the computer example, you could promote usb products or video conferencing. As I said you can specify each product. Now get to work.
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Why Do 99% of SEO Efforts Fail?
Sep 20th
SEO can provide a webmaster with a lot of publicity over the internet, only if it is done in the right way. Unfortunately, most people do not even have the basic knowledge of how SEO works and thus cannot fully capitalize on its strength.
Majority of website owners partaking in Search Engine Optimization (SEO) to get their websites ranked high in Google are unsuccessful for a lot of reasons which can be avoided. Some of them are briefly mentioned below:
1. They lack even the basic SEO and internet marketing knowledge: If you have even the basic SEO knowledge, you can reduce your website marketing expenses by a great deal. Because most people simply do not learn how off-site and on-site SEO works, they provide little value to their website and are forced to spending a lot on getting their SEO done.
2. They target the wrong keywords: A major portion of SEO revolves around keywords. Get the right keywords in the beginning and your problem is 75% solved. The recurring problem however is that most people do not really understand which keywords to go for in the beginning. For example, a newbie starts a website featuring guitar videos. From the beginning, he aggressively tries to rank high for the keywords guitar videos, not knowing that his new website would be competing with 25.1 million search results. He spends a considerable amount of money on SEO and does not get a single visitor, because his website is not ranked high enough. Had he gone with a long tail keyword phrase such as watch guitar video lessons, he would compete with only 11 million results, increasing his chances of ranking higher.
3. They lack adequate capital: A lot of webmasters, when starting out, want to rank high for quite competitive phrases with only a $500 or a $1000 budget. This is nearly impossible to do, unless you have superior knowledge of SEO. Competitive phrases take time and money to rank high for, especially if you are outsourcing your SEO. This problem is aggravated by the fact that most of the times they are getting “killed” by organizations with deep pockets.
4. They actively spend on tasks which they can do themselves: A lot of internet marketers pay outside companies $100-250 for every 200 or 400 submissions to article directories. They can easily save on this cost by buying a good article submitter for around $80-160. Once the initial investment is made, the user can do countless submissions for free. Do the math and you will understand how much money is wasted in this way, A lot of people do not realize that they are spending money on the wrong things.
5. They believe SEO should only be done once for their website: Most webmasters buy SEO services once and expect it to make a world of difference. SEO is never a one time thing, because it is like marketing. Anyone who tells you anything to the contrary is simply lying. Think of SEO as a marketing tactic. You have to keep improving your inbound links and on-site SEO to rank higher.
6. SEO courses tell only part of the story: Ever bought an expensive SEO courses? If so, you would know that most SEO courses out there convince the reader that SEO is the easiest thing to do. In many SEO courses, only a portion of the techniques are covered. It is only when the user starts following the advice does he get to know that the process can be quite lengthy and fruitless in the beginning.
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Why Do 99% of SEO Efforts Fail?
Sep 19th
Search engine optimization can provide webmasters with a lot of online publicity, but only if search engine optimization (SEO) is carried out in the right way. Unfortunately, most people do not know what SEO is and for that reason cannot maximize their potential online.
Majority of website owners partaking in SEO to get their websites ranked high in Google are unsuccessful for a lot of reasons which can be avoided. Some of them are briefly mentioned below:
1. They lack even the basic SEO and internet marketing knowledge: If you have even the basic SEO knowledge, you can reduce your website marketing expenses by a great deal. Because most people simply do not learn how off-site and on-site SEO works, they provide little value to their website and are forced to spending a lot on getting their SEO done.
2. They target the wrong keywords: A major portion of SEO revolves around keywords. Get the right keywords in the beginning and your problem is 75% solved. The recurring problem however is that most people do not really understand which keywords to go for in the beginning. For example, a newbie starts a website featuring guitar videos. From the beginning, he aggressively tries to rank high for the keywords guitar videos, not knowing that his new website would be competing with 25.1 million search results. He spends a considerable amount of money on SEO and does not get a single visitor, because his website is not ranked high enough. Had he gone with a long tail keyword phrase such as watch guitar video lessons, he would compete with only 11 million results, increasing his chances of ranking higher.
3. They lack adequate internet marketing capital: The mass majority of internet marketers of website owners want to rank high for quite competitive phrases with only a $500 or a $1000 budget when they start out. This is nearly impossible to do, no matter what your variables are. If someone is selling you directory submissions for $500 and tell you that you will rank /1 soon, they are lying to you. This problem is aggravated by the fact that big corporations have a lot of big money to spend.
4. They actively spend on tasks which they can do themselves: A lot of internet marketers pay outside companies $100-250 for every 200 or 400 submissions to article directories. They can easily save on this cost by buying a good article submitter for around $80-160. Once the initial investment is made, the user can do countless submissions for free. Do the math and you will understand how much money is wasted in this way, A lot of people do not realize that they are spending money on the wrong things.
5. They believe SEO should only be done once for their website: Most webmasters buy SEO services once and expect it to make a world of difference. SEO is never a one time thing, because it is like marketing. Anyone who tells you anything to the contrary is simply lying. Think of SEO as a marketing tactic. You have to keep improving your inbound links and on-site SEO to rank higher.
6. SEO courses tell only part of the story: Ever bought an expensive SEO courses? If so, you would know that most SEO courses out there convince the reader that SEO is the easiest thing to do. In many SEO courses, only a portion of the techniques are covered. It is only when the user starts following the advice does he get to know that the process can be quite lengthy and fruitless in the beginning.
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