Posts tagged Conversion Optimisation

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Why not? Split testing is the most accurate and viable way to test ads and develop an effective marketing campaign. Unless you want a disastrous ad campaign, split testing is a requirement.

Unfortunately too many people are playing the “copy cat” game when it comes to online marketing. Few want to do research, instead trying to copy the same success story over and over again.

Split testing is a way to bring the science back into marketing, and quite possibly the most accurate and effective way of doing online marketing research.

The technique of split testing combines two similar ads with subtle differences and puts them in competition with each other, factoring in which ad generates more impressions. The process continues for several split tests, until an ideal ad is discovered.

The test is done several times until the marketing company finds an ad that they feel is the perfect combination and a sure bet to increase sales.

Split testing is a major factor in what campaigns work and what campaigns do not. Rest assured the majority of online campaigns that succeed, ran an extensive split testing campaign beforehand.

Different products have different audiences, and what was successful to one may not be successful to another. Your product may have been a step-by-step guide to an online video game, and the product marketed by the expert was a relationship guide for Christian grandparents. These two topics are obviously completely different. Do you think they generate the same exact audience?

Young adults and teenagers have shorter attention spans, so they like flashy ads filled with relevant pop culture and vibrant colors. The elderly on the other hand, want a simple and plain ad with a large sized font.

These small differences and attention to details is what separates an effective ad campaign to one that fails miserably.

Split testing is not just some optional way of seeing if you can improve your conversions. No, instead it’s one of the more viable and accurate ways to test out your ads as well as compare and contrast.

Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.

A tiny change in presentation or different phrase can mark the difference between a highly successful and popular ad and an ad that fails miserably.

An effective internet marketing campaign as opposed to one that fails is very small in difference. Because the details are so tiny between a marketing concept that works and one that fails, marketers often conduct ?split testing.?

Split testing is a sales tactic that tests two different sales pages, keywords, PPC copy and other online sales tools using an equal number of impressions to see which one converts more effectively. Split testing is one of the few research tools that an Internet marketer has at their disposal, so they use it quite readily.

In layman?s terms, split testing is basically taking two different ads with very minor differences and proving which one works more effectively. The minor differences can range from color or size text, to a certain phrase.

After the test is completed, the marketer will gauge which ad was more successful based on ad clicks. Reaching 40 or 50 clicks is a great indication of a successful ad. The marketer then takes the winning ad and pairs it up with another similar ad with another small change. This process continues several times.

Split testing is also used for newsletters, sales copy, and many other forms of writing that promote sales. A lot of marketers use software to help rotate their sales pages, and examine which technique works the most effectively.

Because Internet marketing is in it early stages, much of what we know to do is based more on anecdotes rather than any type of science. Split testing utilizes some science, which is why it?s so popular.

Marketers who incorporate split testing find more conversions than companies that do not. It?s proven to help your sales, so it comes at no surprise that more and more marketers are using this simple approach.

Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.