Internet marketers are always seeking new paid traffic sources. Most people are familiar with PPC marketing, but not many have tested out contextual advertising sources. It is also known as pay per view (PPV) or cost-per-view (CPV) advertising.

With contextual advertising, you pay to have a popup shown on a person’s computer that has installed adware on it. Many companies install adware on a users computer in exchange for free games, toolbars, and screensavers. An example is Vomba which offers free wallpapers and screensavers that are bundled with its adware software. Don’t confuse Adware with Spyware, which is more malicious in nature and is often installed without user permission.

When working with contextual advertising, you can bid on specific keywords or urls. This enables your ad to popup when a user visits that particular url or keyword. As an advertiser, you can direct link to an offer’s landing page, or design your own. Don’t forget though, that the size of the popup is constrained. For example, on MediaTraffic you only have a 750 x 550 pixel space with which to fit your ad. Therefor, make sure that your ad is optimized around these size constraints.

Costs per popup will vary depending on the competition for the keyword or url. With low competition targets, you can often pay 1 cent per view, but more competitive targets will cost you more. Keep in mind you are paying for each popup. Regardless of whether the visitor ignores your popup or immediately closes it, you still need to pay.

Many affiliate marketers are drawn to contextual advertising because of the potential cheap bids. However, you will need to have a large budget and test everything. Some networks like TrafficVance have a lot of traffic for certain urls and you can burn through money very quickly if you aren’t watchful. Still, when you find the right offer you have the potential to make an enormous ROI from it.

Contextual advertising has the potential to be an excellent traffic source, so take advantage of it if you can. It requires quite a bit of time, patience and money, but the results can be tremendous. Give it a try, and start making money with it today.

Many of the best CPV advertisers have now joined Affportal to provide them with the best CPV tools available. The Affportal url scrapers for example are perfect for finding the best urls for the demographics you are targeting.