Social Network + Article + PR = Long Term Online Business
Michael Fleischner
This user hasn't shared any biographical information
Posts by Michael Fleischner
Twitter Is Your Source For Quality Leads
Dec 23rd
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
At this point everyone has heard about the Twitter phenomenon and either have their own account or know someone who does. If you’re like me you’re probably wondering with the attraction to Twitter is but more importantly what it can do for you. Marketers are discovering the value that Twitter has from a number of different vantage points.
As someone who resisted Twitter for quite some time, I finally dove in and learned what all of the excitement was about. Similar to other social networking sites like Flickr and Facebook and others, Twitter provides a forum for real time communication. It connects us all and brings us closer to others with similar interests.
One of the key aspects of Twitter that is so vital to me is the ability to stay on top of information in my industry. With so many information sources out there, its impossible to consume it all. By following certain people in positions of influence within the industry I can quickly find out whats worth my time and what isn’t. More importantly, I can access information that’s been referred from others I trust versus simply trying to locate it on my own.
In addition to following people on Twitter and the industry information they’re sharing, you can also find others who bring value to your day. Whether its connecting with someone who is humorous or provides you with daily thought, your list of people to follow is completely in your control. This gives you a great deal of flexibility and also allows you to filter information that you want to receive.
Another great benefit of Twitter is that of developing your own following. In addition to following other people, others can follow you. Over time, this allows you to build a large list of followers. You may be asking yourself what type of benefit this provides but for those of you who are marketing online, you know that its all about building a list. Twitter is the ultimate list of like minded individuals who value what you have to say, share, or promote.
After building a solid list that is comprised of followers that value what you have to say and offer by way of free information, consider how you can encourage them to move through your purchase process. One tip is to offer free information that they can register for or download from your site. Be sure to use an auto responder to help move them through to the purchase of a product or service you or your company has to offer. This is one of many ways to benefit from Twitter.
Think of Twitter as direct marketing on steroids. You are building a following and your goal is to provide value first and sell letter. By creating a list of followers, you are in essence building a house list of those who are interested in what you have to say. This is essential for those who want to succeed online.
Wondering how Twitter can improve your marketing? Check out our SEO training program for valuable information. You can also Learn SEO and how Twitter produce outstanding results with the help of leading experts. Register for an account today.
Understanding Twitter: A Tell All Guide
Dec 22nd
A number of months ago, a good friend turned me on to the social media phenomenon called Twitter. I have to say that I’m not a heavy user of social media and quite honestly don’t see the purpose. At least that’s what I thought prior to my experience. Three weeks later my thoughts and feeling have changed rather significantly.
After learning how to use Twitter by opening an account, and then adopting the use of tools that would allow me to make more out of my Twitter experience, I’m finding a number of different aspects valuable to my everyday job, hobbies, and social relationships.
After having some time getting used to Twitter and what it can do for me, I quickly learned the benefit of a far reaching social media tool. Having interest in tasks related to my job, hobbies, and other activities, I discovered large numbers of Twitter users who share the same interests. This is great for identifying a support group of other users who can share ideas and from whom you can learn a thing or two. The other thing that’s so amazing is that you can get access to celebrities that are using the tool as well. They write about their lives and even share a personal anecdote from time to time. Twitter gives you a direct line to many people you thought weren’t within reach. This helps to make the world smaller and bring us all together.
Twitter is absolutely fantastic for discovering others who are learning about an area of interest you might have. These individuals often share really good ideas that can help you succeed. This save time and money. In addition to finding others with similar interests, these people also find you. These followers have become a great resource for me as I have questions or want to get a quick pulse on what others are thinking.
Twitter allows you to easily filter your network of followers and those you follow. In addition, you can filter the information you receive from others. The good news is that you can respond to individual posts or chose to do nothing. The communication path is in your control. Another great thing about posts from others is that they usually contain links to helpful information on the web. You can follow these links or ignore them. Either way you have access to information you may otherwise never have found.
I resisted social media at first for a variety of reasons. Now that I have some experience with a tool like Twitter, I believe that I fully understand my initial hesitation. The reason why I didn’t use it initially was because I didn’t see the point. What I didn’t realize was that the only way to get the point of using Twitter was to first use it. Now that I have, I understand and appreciate the value it delivers.
Michael Fleischner is a marketing expert with more than 13 years of marketing experience. He is also the creator and founder of MarketingScoop.com which offers helpful marketing resources and SEO training.
Can Article Marketing Improve Your Reputation?
Nov 23rd
Article marketing, the practice of writing and distributing unique content, can significantly help your web site or online business. Article marketing provides added exposure for your brand, products, and services among a particular niche or segment. Leveraging article creation and distribution software can dramatically improve the effectiveness of your article marketing and how your business is seen by your target audience.
Auto submission software for articles lets you quickly and easily distribute valuable content to a very large audience. Unfortunately the market produces a great deal of stale content that is now well written or provides little usable information. Article writing software can help to create meaningful content that is engaging and promotes your expertise. The more content you create and disseminate, the greater your chances of being noticed.
The proper research prior to writing your articles is a great way to ensure that you have written meaningful content that will be consumed by your audience. Although you can do this research manually, you can also leverage the power of automated tools that can quickly find keyword rich information to build your articles from. After you have generated this content, submission software can distribute that content instantly.
Search engines are always looking for new and engaging content. The more unique your content and the more that individuals interact with you content – sharing, commenting, etc., the more that content appears in search engine results. If you can create effective content and distribute it to the right sources you can quickly see the benefits in traffic and sales.
A major benefit of using article generators or article submission software is that you can easily create articles and distribute to top article directories. The more article directories that you submit your content to the more opportunities you have to expose your content to a given audience. This helps to build your exposure and brand awareness.
The final way that you can build up your reputation using article development and submission tools is by saving a good deal of precious time. Individual submissions can take hours. Instead of focusing on submission, you can use that time to either create more content or simply find other ways to promote yourself, your brand, or your services. There is no such thing as too much content when it comes to promoting yourself. Spend your time focusing on your market versus engaging in the mechanics of creation and distribution. That’s what tools are for.
Even though it is sometimes difficult to get noticed in a crowded market, article creation and distribution can give you a unique opportunity to stand out and get noticed. Using article software and article distribution tools will allow you to get in front of your audience and build a positive reputation. This is a great way to build a following and generate interest for what you have to offer.
Think article marketing can help you? We know it can. Check out our complete article submitter review and learn more about our SEO training program. Generate tons of traffic quickly and easily with the right resources.
The Role Of Social Media: To Sell Or Not To Sell
Nov 21st
I often get asked about Twitter and its role in marketing. Facebook, MySpace, and Twitter seem to be interesting sites, but can they be used to build your brand or help you sell more? I believe they can as long as you keep these strategies in mind.
for social media to be effective, it’s important that you focus on a specific audience for whom you have something in common. You want to have regular conversations with like minded people. If you are interested in baseball and you’re focused on soccer, you’re going to have a hard time being part of the conversation.
Start with a plan. If you want to use social media for marketing and promotional purposes, you really need to have a plan. Starting to post or profile is a great idea but certainly not enough for online success. To succeed you should define objectives, resources, and responsible parties. Doing so improves your chances of success dramatically.
Share your expertise. What are you good at? Others want to learn from those with experience in a given area. Do you have a skill that you can teach others? Take time to share what you know and do it in bite sized pieces. This can keep others engaged and allow you to communicate within your comfort zone. The more experience you can share the better.
Consistent communication is important. Posting information one day or one week and not the next doesn’t do much to build a following. Those who are most successful communicate just the right information at the right time. Striking a balance is important to your successful over the long term. Start with small, consistent communications that provide value and you’ll see results.
Invite conversation with others around specific topics. Take a stand and choose a side. By serving to create dialog, others want to be part of the conversation. The more people that weigh in the better your content as it represents many different points of view. This enriches the content and attracts others to your conversation.
Stop selling. Something that I see on a regular basis is direct selling happening on social media websites. However, what these individuals don’t realize is that nothing turns off individuals more than being sold. Rather, they want to learn about a subject area and choose products and services on their own after research, recommendations, and reasoning. Don’t use social media to sell directly. Rather, use social media to build a following. Once you have proved value, others will look to follow you and the products you use or try.
Using social media for marketing success is possible. However, to do so you will have to walk a fine line between offering value, communicating regularly, and mentioning products or services. Your best bet is to create a following first, create value, and only offer suggestions that are relevant to the dialog. Make a social media plan that can help you succeed online and follow through every day. Social media should be a significant part of your marketing plan.
Need guidance with your social media marketing? Start with our SEO training and social media class. Check out our Internet marketing forum for more social media guidance.
How To Find Developers For Your Web Site
Aug 17th
I’ve always wanted to business on the web but was initially concerned because I’m a marketing guy, not a web developer. As such I rely on others to take my ideas and turn them into web sites, web pages, blogs, etc. This requires a good deal of faith and experience in finding the right developers to work on your web site.
When I was starting out with online marketing, a colleague mentioned that he didn’t fret too much about web development. He always seemed to have the resources he needed to get work done in a timely manner and it seemed like he was always working on his websites What I didn’t realize at the time was that he had an unlimited source of qualified developers at his disposal for around ten bucks an hour.
The first place to start is with a clear understanding of what you want to accomplish. This took me a long time to understand but it comes in handy for finding the right resources at the right price. If you start with only a vague notion of what you are trying to achieve, your results will be less than ideal and costs can spiral out of control. The best bet is to create an excel spreadsheet listing each task to be completed and specifically what it will look like when its done.
After you have made your list of to do items and clearly explained each one in detail, you’re ready to find developers who can do the work for you. The best way to do this is to tap into developer resources through aggregation sites like eLance.com. As one of my favorite sites, you simply post your job including the details your noted on your spreadsheet, and submit for qualified companies to bid. In just a short time you will have as many as a dozen qualified bids at an affordable price.
With a large number of bids to chose from you may be asking yourself how can you make sure you select the right vendor. I have a simple method you can use that isn’t right one hundred percent of the time but does work rather well. Throw out the most expensive and the least expensive bid. After doing so, look for the vendor who has done the most projects and has the highest feedback rating. Finally, look at their samples and make sure you like what they’ve done for other clients. When you find a company you’re happy with, award them the bid and your project can start.
The good news is that after using numerous developers for your project, you will find a couple that really shine. I’ve narrowed my list down to two or three development companies and stick with them for all of my projects. You may choose to bid through eLance just to keep pricing competitive but always invite the previous companies you’ve worked with to bid on your new projects as well. This is a great way to retain those you have experience with and find new providers from time to time.
Contracting with a company that can meet your development needs isn’t all that difficult if you are using a bidding process. In fact, doing so often results in many qualified vendors clamoring to work for you at a very competitive rate. Working with providers in this way can be challenging at times but is well worth it. Make sure to pay for results, building in specific milestones and objectives into the project. This ensures that you’re paying for results and will be happy with the result.
About the Author:
Dreaming about top Google rankings? Our SEO Training Learn SEO Program is what you’ve been looking for. Learn from one of today’s leading marketing expert and achieve the outcome you want for your web site or blog.
How To Earn A Full Time Income Selling Affiliate Products
Apr 15th
Whether you are an Internet marketer or simply an individual who wants to make money online, affiliate programs are a quick and easy way to earn extra cash. Some affiliates, known as super affiliates, earn their living doing nothing other than selling affiliate products online.
Lets begin by defining the concept of affiliate marketing. Product manufacturers rely on website and blog owners to help them sell their products and services. Affiliates find a product they are willing to sell and promote that product online. For each sale they generate, they earn a commission.
Affiliate marketing is a great to make a living online. You don’t need to create your own product, store that product, hire a sales force, or pay any overhead. In fact, all you need to do is find products you wish to sell and sell them.
Affiliate products are sold by placing an affiliate link on your website or blog. You can even include your affiliate link within the author section of articles or forum postings. Each time the link is clicked and users are converted through the publisher’s website, you earn a commission.
A question I often get is where to find publishers products to begin selling with affiliate marketing. Fortunately, there are a number of websites that bring together buyers and sellers such as Commission Junction. You can browse publisher’s products and their affiliate programs. Find one that is aligned with your niche or level of expertise, and start selling.
There are many ways to choose a product that’s right for you to sell via affiliate marketing. The best place to start is with what you have. Do you have a website? A blog? If you do, look for products in the same niche. You can easily add a link to your website or blog, promoting an affiliate product. This is the quickest way to earn affiliate commissions.
Can you earn a living online if you don’t own a web site? The answer is yes. By using pay per click advertising or marketing techniques like article marketing, you can begin selling affiliate products and earning a commission. There are a number of resources available to help you get started such as Blogger and Wordpress. Others have had much success creating lenses on Squidoo.
Even if you have your own website, you can jump start your affiliate marketing efforts with the help of publishing articles or submitting forum posts within your niche. There are a significant number of affiliates that make sales using this method and you can begin immediately.
Take stock and think about what you have to begin selling products and earning an affiliate income. Your resources may be a website or blog or simply your expertise in a given industry or niche. Research affiliate products via a publishing network and start promoting. You can begin earning income today.
About the Author:
Michael Fleischner offers helpful Internet marketing advice online and is the author of SEO Made Simple. For an example of an online affiliate program, go now to Clickbank Bonus Domination and see an actual affiliate product being promoted.
Improve The Ranking Of Your Website With These Helpful Tips
Mar 27th
Getting started online is now easier than ever. When I began doing business online I quickly developed an understanding of html and web design. The process of creating new web pages and promoting the code to a live server was complicated at first but got easier with time. Once I was online however, I quickly figured out that having a good design sense wasn’t enough to give me top rankings.
So I did what most people do, I began my quest for information about search engine optimization, commonly referred to as SEO, and applied as much as I could. I spent thousands of additional dollars rebuilding my website and countless hours tweaking, updated, and changing things until I was well positioned for higher rankings.
After applying some basic improvements to my website design, I only saw a small impact on my rankings. I seriously expected to be in the number one position for my site name as well as a particular keyword phrase I was trying to optimize for. But the small improvement motivated me to continue reading and learning more about SEO.
The happy ending to my story is that I eventually got to where I needed to be on most of the major search engines. However, it took much longer than I had expected or ever truly wanted it to. The good news is that I learned a great deal about search engine optimization throughout the process and want to share some of the most powerful techniques Ive learned which should save you tons of time and expense.
The most valuable lesson I learned about doing business on the web, from all my research, was that the most important aspect is choosing the right niche for your site. As a factor of segmentation, you also need to choose the right keywords to optimize for. Depending on the level of competition for that keyword or keyword phrase, the promise of top rankings might be easy, or for the most competitive keywords, extremely difficult.
Build a simple website. Dont get fancy and dont try to use the latest and greatest programming language. Start with a basic website coded in html. The search engines prefer this and you can make updates easily.
Focus on link building. Submit articles, focus on acquiring one-way links, and develop a strategy for updating content on a regular basis so others will link to your site. Especially for Google, link building is an incredibly powerful tool.
In internet marketing, there are tons of professed gurus who can show you the latest techniques for number one rankings. Based on my more than ten years of marketing experience and search engine optimization efforts, Id rather keep things simple.
You may get impatient with SEO because it takes time. It requires that you are constantly learning and improving your techniques. The one thing to keep in mind is that you can always find tools to help you succeed. Consider SEO software or working with people who have experience and can guide you. This ensure continual improvement and better rankings.
About the Author:
Are you ready to accelerate your SEO? Learn more about our SEO Elite software review and discover the secret to #1 Google rankings. Start learning how to make money using Clickbank Bonus Domination and related products.
Recent Comments