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Graham McKenzie
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Posts by Graham McKenzie
Why Split testing is a Necessity.
Feb 9th
Why not? Split testing is the most accurate and viable way to test ads and develop an effective marketing campaign. Unless you want a disastrous ad campaign, split testing is a requirement.
Unfortunately too many people are playing the “copy cat” game when it comes to online marketing. Few want to do research, instead trying to copy the same success story over and over again.
Split testing is a way to bring the science back into marketing, and quite possibly the most accurate and effective way of doing online marketing research.
The technique of split testing combines two similar ads with subtle differences and puts them in competition with each other, factoring in which ad generates more impressions. The process continues for several split tests, until an ideal ad is discovered.
The test is done several times until the marketing company finds an ad that they feel is the perfect combination and a sure bet to increase sales.
Split testing is a major factor in what campaigns work and what campaigns do not. Rest assured the majority of online campaigns that succeed, ran an extensive split testing campaign beforehand.
Different products have different audiences, and what was successful to one may not be successful to another. Your product may have been a step-by-step guide to an online video game, and the product marketed by the expert was a relationship guide for Christian grandparents. These two topics are obviously completely different. Do you think they generate the same exact audience?
Young adults and teenagers have shorter attention spans, so they like flashy ads filled with relevant pop culture and vibrant colors. The elderly on the other hand, want a simple and plain ad with a large sized font.
These small differences and attention to details is what separates an effective ad campaign to one that fails miserably.
Split testing is not just some optional way of seeing if you can improve your conversions. No, instead it’s one of the more viable and accurate ways to test out your ads as well as compare and contrast.
Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.
Use These AdSense and Clickbank Tips To Make A Fortune
Jan 20th
Everyone wants to make the most of their investments. Everyone wants to make more money without physical labor. When you learn how to merge the two main tools, AdSense and Clickbank, this will happen. When the Adsense tool is used to advertise your site, and you get paid via clickbank, for a visitor simply clicking on your ad, how easy is that? Your sale items are already determined, and described. All potential purchasers have to do is use their mouse, and click your ad.
The most important thing is to ensure these two resources are working in unison for you. First, design a web site. Make certain your website contains your authentic designs. Then create your AdSense account to promote your goods. When AdSense places connections to your original web site, your clickbank account will be in unison with the most popular selling goods. This will start an awesome money making opportunity.
Next, using your assembled site, you need to find a way to get some attention. Your main product, and all branches of products similar are available to whomever visits your site. This puts a damper on your out-of-pocket start-up currencies. Find a way for your ideas for attention and your site to mesh together, and you have succeeded.
There are millions of web sites for Internet users to choose from. Make yours stand out from the competition. Create a blog on the first page of your site. Dedicate yourself to collaborate on your blog every day. The prospect will come back out of curiosity. This creates the attention you need, to get an upper hand on the amount of traffic leading to your site.
Every shopper likes to know what kind of products are available on the market. Invent a product review site, and connect it to your site. With this option, the shopper can research all the angles of the product that is being promoted. This can result in a significant upgrade to the amount of people looking at your site.
If you decide to merge with other web site owners or add more pages to your site, this can put your operating business in the negative, by means of paying for these services. Hesitate when contemplating this action. The results could break the success of your business.
Finally, after reading this, you have all the ammunition you need to make money using the Internet. Even if you were not Internet literate at the start, now you are. Many people have already accomplished this task, and you can too.
Graham McKenzie is the content Syndication Manager at CBSuccessReport.com which provides the only Advanced ClickBank Affiliate & Vendor Guide of its kind.
Searching Clickbank for Products You Can Promote
Dec 20th
Clickbank is a powerhouse for Internet marketing. Clickbank is loaded with thousands of products spanning more than twelve different categories, each individual product just a tiny part of a massive network of potentially profitable affiliate marketing opportunities. The problem for most aspiring affiliate marketers is, the overwhelming number of choices Clickbank offers can be complicated and stressful.
The very first thing you need to do when you get to Clickbank’s site is to click on the Marketplace link. The Marketplace is where you will begin your product search. It presents products in multiple categories. Each category is further broken down into subcategories that identify newest products, bestsellers, and potential bestsellers.
This is the place you need to understand what the numbers Clickbank assigns to its products mean. Gravity, for example, is the score found at the end of a product listing. In Clickbank, a product’s gravity is computed from how many affiliates have sold that product in the last six weeks. More recent sales have more gravity. What this score will not tell you if any affiliate struck it rich by promoting this product. An affiliate who sold just one unit is weighted the same gravity as an affiliate that sold 10,000 units. What the gravity score tells you is that a product has a lot of competition among affiliates, but it is selling well.
Another number that is critical to your selection of products to promote is commission. This is the percentage of the total cost of the product that the seller will send you for preselling on your site. Clickbank Publishers typically offer a 50-50 split, but the amount you are paid can be as high as 75% or more. Look at the average amount per sale earned by each affiliate marketers, and look at the number of sales made by all the affiliates together. These numbers gives you an excellent indication of how well the product converts. You do not want to waste your time sending traffic to a landing page for a product that the Publisher cannot convert.
As you check these numbers, look at the sales pages to see what you can learn about the product. If a sales page is thrown together with sloppy text, poorly worded instructions, questionable graphics, and links that don’t work, chances are it will never convert well no matter how well you presell the product.
But if you come across a well-written sales page with clean design and concise instructions, you might just have found a high converter worthy of your presale efforts. Picking the perfect product to promote from Clickbank can be an exhausting undertaking, but if you do your research, carefully consider each of the scores, and make a fully informed choice of the product you want to presell, you set yourself up for success.
Graham McKenzie is the content Syndication Manager at CBSuccessReport.com which provides the only Advanced ClickBank Affiliate & Vendor Guide of its kind.
What is a Clickbank Hoplink?
Dec 5th
As one of the leading affiliate hubs available, Clickbank needs to keep track of over 100,000 affiliates selling over 10,000 different products. With so many different hits to keep track of, in order to successfully create an effective and easy to use affiliate system, Clickbank created special links known as Hoplinks.
When using Hoplinks you are transferring hits form one website to another of a particular product as an affiliate to sell. Using these links will allow you to quickly transfer an individual through clickbank without them having knowledge, therefor giving you credit for the hit and eventually the sell as well.
These hits are then logged in Clickbanks system, so that even if the individual does not purchase the item that day, if they purchase the item within 30 days you will still receive the credit.
Also, Clickbank tracks hits so you can easily track important stats like conversion rates of the products that you are selling using a particular Clickbank ID. This lets you find out which products are winners and which ones are not.
Clickbank has received some criticism over their hoplink program; not because there is anything wrong with the way it works (Clickbanks affiliate system is one of the fairest and most efficient affiliate systems available) but because the links themselves are aesthetically displeasing. They tend to be a large number of letters and digits, several periods, and the links do not contain the web address of either the site you are coming from or the site you are going to.
The valid concerns are that the sales are reduced because people these days don’t trust the links. Many people believe that the links might mislead them particulary that of a review site when the link doesn’t point to the site being reviewed. They tend to scroll over the links many times.
It is assumed, however, that the actual effect on sales is at best minimal. Most won’t even hover over the links and they can be somewhat cautious and resist buying digital products offered on the website.
On more thing to think about before you use the Clickbank hoplink program is the fact that your user ID is entrenched in the hoplink as well as tacked on to the website itself, when the instructions to redirect have been carried out. So as to make sure tracking is conducted accurately, Clickbank incorporates a ? UserID at the end of the user resource locator (url) of the website which visitors can clearly see at the top of the page. For this reason you may not wish to use your name as your user ID and you also do not want to pick a user ID that is improper since all your prospective clients will see it.
However, as long as you are able to overlook the aesthetics of the Clickbank hoplink program, the system itself is one of the strongest and most efficient affiliate systems in the business. If you are going to become an affiliate for digital products, as long as you are using the Clickbank hoplinks you can be sure that all of your sales are properly tracked and you will get the credit you deserve.
Graham McKenzie is the content Syndication Manager at CBSuccessReport.com which provides the only Advanced ClickBank Affiliate & Vendor Guide of its kind.
categories: Internet Marketing,Affiliate Marketing,ClickBank,Make Money Online,Business,Internet,Money
Making Money with Clickbank
Nov 28th
Clickbank, as a retailer of digital products that cost nothing to create or deliver, is one of the best places to create streaming passive income that you can use to create a successful and profitable home business. When you sell a digital product, you are generating pure profit, as there are no employees to pay off or overhead costs.
Because of the oppurtunity to create multiple streams of income that can be used to grow a business, Clickbank has been considered one of the best tools to utilize.
You can make money in Clickbank in two very distinct ways ” you can become a registered affiliate and sell digital products created by other people, or you can become a seller yourself and create your own digital product that others will sell for you.
Becoming an affiliate is the most common form of making money with Clickbank. To make money as an affiliate, there are several things to consider. First, Clickbank accepts almost any product, regardless of how terrible the product may be or how poorly its sales page is designed. You need to check out the gravity of the product to make sure it sells as well as the sales page that will get conversions.
It is important to find a product in a category that you’re interested in so you can market it well. Just ensure the market segment you choose isn’t saturated. The market for eBooks, for instance, doesn’t have much room for new products since thousands of entrepreneurs before you have already tapped this pool of interest. You may have some success with this category if you stay away from the making money online eBooks and find a sector that’s still growing, not stagnant.
Create a website or blog for the product(s) or niche and use article marketing, PPC, and video marketing to catapult your online business to success, all without ever creating an actual, unique product.
One can even make money as a seller on Clickbank. All you need to do is create your product (e.g a guide to train kittens), and put it on sale at Clickbank’s marketplace. Then you got to create a website with an attractive selling page and you’re done! Then you may allow affiliates to lead your product; though your earnings go down by 50 % but you have to do practically no work and receive regular checks in your mail
In many ways creating your own product is more profitable, but it is also infinitely more time consuming to start and runs the risk of not being picked up by affiliates in favor of a better product. Still, if you pick a good niche you can also market your own product as though you were an affiliate and receive 100% of the profits for your hard work.
Those are the two methods of profiting from Clickbank. Being an affiliate is much more flexible, because you can sell items on areas you have no expertise in, and if you discover that the are you have chosen isn’t making money, you can immediately choose another area. Selling involves a lot of initial effort, but this can turn out to be really worthwhile if your product is good.
The profitability of either method is very likely. If you cannot decide which route to chose, you could always do both.
Graham McKenzie is the content Syndication Manager at CBSuccessReport.com which provides the only Advanced ClickBank Affiliate & Vendor Guide of its kind.
Making Clickbank Easy
Nov 25th
Becoming an affiliate on Clickbank ” as one of the best ways to make money online ” can be a popular first choice for anyone looking to make a profit with affiliate marketing. However, as with any affiliate marketing product, getting started can be difficult, and becoming successful can be even more so.
The first step when you start marketing is to find the products or services you want to sell. These must be unique enough to stand out in a crowd but also something you are interested in. Make sure your product is not something that disinterests you or you risk quitting before you make any real money.
Once you have chosen the product(s), you should make a website for them. This site should be sparse ” do not put any Google Adwords to try to make extra money or advertise other Clickbank products unrelated to the products you are selling.
The disadvantage of using blogs is that it is time consuming as they need to be updated regularly. So the ideal way is to have a review site where you can review the related products at on go or you can review a single product. But make sure to optimise the reviews with the keywords.
The second you have finished the site, you could move towards the next step. Here is where keeping interest is vital- the next step will be article marketing, this is done by creating keyword rich articles which you then submit to free directories at no cost.
Writing articles can be time consuming, more so if you do not find what you are writing about interesting at all. The articles need be only 300-500 words, but they should be decently comprehensive and contain at least 3% keyword density in order to ensure max hits.
Begin by writing 20 articles using a different keyword for each article. Submit the articles to article directories like ezinearticles.com. These websites are easily indexed by Google and you are allowed to include a backlink to your site.
Google keeps website articles, like those found on ezinearticles.com, in their search engines for three weeks. Keeping that in mind, you should post three articles about every three to four days.
For one to say that his or her work is effective, each article should hit 20-400 points. For every 20-50 hits of 100 hits should show affiliation to the sites, and 2-3 sales should be recovered if the website has been set up correctly. Therefore for each 20 articles, where one can complete in a few days, the total earnings can sum up to $1000.
This method will also place your website higher in search rankings so that you no longer have to write articles. Once your site makes it to the first or second search page, you can move on to your website while receiving passive income from the highly-ranked site.
You need to make sure that you choose a good niche that is known to make sales but is not too competitive. If you can find this niche, you can use this free and simple strategy to get your Clickbank affiliate marketing business started before you learn some of the more complicated methods.
Graham McKenzie is the content Syndication Manager at CBSuccessReport.com which provides the only Advanced ClickBank Affiliate & Vendor Guide of its kind.
Use Your Discretion When Posting on Clickbank
May 8th
The web contains a diverse amount of products. You need to be sure your product obeys the rules set by clickbank. This is a payment option and there are rules that apply. Know these rules, obey them, and this will be an option for you.
Basically, you can sell any conglomeration of fonts produced on the Internet that provides useful information needed by a customer. Just as long as you abide by the rules. These are not difficult to adhere by. Provide facts that do not violate, are true, and you have made a wise decision. With the constant changes happening globally, the fonts available to be sold to the public are truly limitless.
Defining the rules involved are relatively second natured to an educated business entity. Many sites are already being used and can be used by you to make money also. If you have found a new idea and want to use clickbank to opt in on the profits, there are two things to recognize. If it is illegal, or you think it could be, don’t use it. The other is, if your data can be used to increase the crime rate, your best bet is to not try to promote it.
No pornographic material, money projects related to gambling, controlled substances, alcohol themed data, or fighting criteria will be permitted.
The main focus of clickbank differs from an actual real object being sold. This option of payment is based more on factual information that can be sold to people who want to gain knowledge on a subject of interest. Most physical attributes will not be considered, according to the guidelines.
When this set of basic rules is followed properly, you should have no problems using this technique. However, keep in mind, these rules are enforced, and if your product does not stick to this agenda, your product will not be processed through clickbank. If you are not getting feedback from the support staff, your product probably has not been considered. You need to look for another company that will be compatible with processing payment for your product.
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