Chuck Kessler

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Search engines don’t really like those old websites, they prefer ones who have been built with the various facets of SEO in mind. The “Site Build It” tool can easily help you with this. But what are the most common concepts to keep in mind when creating a website? Here’s a brief overview:

Ever wondered why search engines think your website has to be the top ranking search result? It’s because the search engine thinks your page is the most relevant to the users search! The amount of relevancy is mostly determined using your websites keywords. By considering a keyword research service, you are able to optimize the relevancy for every keyword in all of your pages, and thus increasing the chance of ending on that top ranking search result!

You should consider making your articles interesting and informative, but also lively and full of helpful explanations. For the search enginges sake though, you should make sure to add in a lot of keywords in your articles. Robots will index your articles more effectively in this way. Site Build It can help you to easily add in these keywords!

This brings us to our next point. A well crafted site map index on your websites homepage is also not to be underestimated! It allows search engine robots to easily access all of your sub pages. This will also increase the amount of web pages indexed by the search engine. Far too often the concept of a site map is overlooked by web publishers. Unfortunately though, because it’s a great help for boosting up your SEO rankings.

When you create a website, try to be a bit flexible in your process. If you need to make a change, do so! You don’t want to be stuck with a methodology that is not working out as well as you would have hoped? A slight modification is often the simplest remedy to a number of problems holding your site back.

You will achieve your goals easier and faster using Site Build It! It’ll also help you get more and greater quality traffic!

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Web site owners know that inbound links are crucial to promotion. Links feed search engines, so when you have more inbound links, you become more popular. Better quality links will cause you to move in the keyword search results. When it comes to back links, some are better than others. One-way links from well-regarded site with a high page rank are highly preferable.

Inbound links are vital to improving traffic to your web site. These links improve your site’s rank for keyword searches and provide an alternate path for visitors to find you. High traffic authoritative sites provide more valuable links than other sites, therefore most SEO campaigns seek to build high quality, one-way links to your web site.

One of the best and simplest ways to accumulate one-way inbound links to your web site is to list it in web directories. Some of the better ones are the Open Directory Project, Yahoo and the Authority Directory.

The ODP is free to submit, but it could take a while to get reviewed. In addition, the percentage of those accepted there is low. Yahoo’s directory takes only about seven days for review but costs $299 per year. The fee at Yahoo is non-refundable and acceptance is not guaranteed there either. The AuthorityDirectory.com charges a small annual fee and review is generally completed within a much faster 48 hours. Your site is not guaranteed acceptance at the Authority Directory either, but in most cases they refund the fee if your site is not accepted.

Exchanging links with other sites is a much riskier way of collecting links. If you exchange a link with a banned site, it can actually hurt your site’s popularity or get your site banned from a search engine. Google and other search engines have made statements that they are devaluing reciprocal links.

Building links is a never-ending cycle. Links will drop off and new ones will need to be established if you want to continue to rank highly. Link popularity will make the difference between your site appearing on the first page of search results or not at all. Inbound links can generate traffic to your site in two different ways: 1) Traffic that comes from click-through traffic and 2) better organic results in search engines.

WARNING: Doing a Site Submit can actually slow your search engine optimization. Come to our site to learn how to get found by Google in less than 3 days.

When thinking about search engine optimization, the key phrase to think about is your home page’s title tag. If you choose your words carefully, you can make a big impact on getting your site noticed in search engine results for your site’s key themes.

Ensure that your three to four major keywords show up in your title tag. You should start your sentence with the most important, and repeat words throughout a phrase to up the ante. As an example, the title tag for a website offering cheap web designs might read as follows:

Exclude branding and sales pitch from your title tag, even though you may want your own company’s name front and center. Unless you have a brand name to match Coca Cola, people are unlikely to be looking for your site and you’re better off with the most important keywords up front, leaving other spaces on your site to establish your brand name. If your company’s title has keywords in it, those are an exception–as in the case of the our hypothetical Acme Web Design Company, but they may not be the most important words to begin with. At the same time, you should keep your sales pitch to a minimum in your title tag, and stick with the simple terms used to find your product.

Put that term that narrows out your niche or geographical region in your title tag. If you want a place in the top ten or twenty results for “web design,” then you’re got some hard work ahead, but if you’re lucky enough to have Acme Web Design Company in Columbus, Ohio, you might do better than attempting the impossible. You can achieve a high place in your geographical niche with a title tag that looks like “Web Design Columbus Ohio Low Cost Web Design in Columbus Ohio from the Acme Web Design Company”

A long title tag can be a better choice. Some say 70 character is the max length for your title tag but while, only those first 70 show up in a browser’s header, search engine robots read all of them. Those robots won’t penalize you for exceeding 70 characters and you’ll see site in competitive areas taking advantage of those long titles. Write what meets your needs. “You need to get the most important words and phrases in there to explain what products or services you offer.

Even in a very long title tag, you can’t fit all the search words someone might want to use to find your site. You can alternate title tags within your site to work around this problem. Instead of labeling your services page “services” our web design site could go with “low cost, web design services”. “Contact” could be replaced with a header re-emphasizing our company’s geographical location, et cetera. A lot of sites do make this error and use identical title tags on each of the inner pages of a website. Don’t make this mistake this yourself. Use each page’s title to make one more plug for your key words and phrases.

WARNING: Doing a Site Submit can actually slow your search engine optimization. Come to our site to learn how to get found by Google in less than 3 days.