The customer may be a conscious creature; they’ll smell a insincere commitment a mile away. The question is how does one get them involved in your sales procedure? You must visit them and meet them where they are. And that’s the premise of social media marketing.
What Is Social Media Marketing?
Conventional marketing is an unwelcome ghost from the past. DTC Marketing notes that barely 18 % of proportional Television ads garner a positive ROI (Return on Investment). The new world brings new customers and new advertising ploys. Social media marketing uses online resources – social networking sites, social media sites, direct communication, etc. – to fuse promotion and networking together.
Popular Social Media Sites
Social business networking sites can be divided into 3 categories: networking, educational, and direct communications.
Different social networking sites meet totally different needs. While Facebook (approx. 400,0000,000 members) concentrates on personal profiles, LinkedIn promotes professional networking. MySpace is a outstanding avenue for the entertainment industry, as is Buzznet, while Twitter is a trendy micro-blogging site. Habbo is a virtual hotel created for youngsters. Friendster is all about new and old buddies; the list goes on and on.
There are two types of educational social media sites: text and image/video. Famous text sites include Associated Content, Reddit, and reader-edited Wikipedia. YouTube, MetaCafe, Flixster and Digg unleash videos and images worldwide, generally garnering thousands of views (“hits”).
E-mail, online communities and chat rooms all come under direct communication. These avenues are a lot more appropriate for broadcasting, reputation management and PR than direct advertisement.
Successful Social Media Marketing Strategies
Don’t damage business social marketing through unproductive or untimely action. The customer could be a fickle buddy, and could well turn foe once they become annoyed. Timely action, engaging content, stirring announcements, and the following 5 pillars are essential for successful social media marketing strategies.
Client Service: Personal, timely, respectful, attentive customer service is the basic factor in customer retention. Customer retention is nothing but good for businesses, as client acquisition is 5-6 times higher for new prospects than old regulars. Keep in touch with old prospects – with online marketing, it’s a guarantee.
Public Relations: Online marketing is the perfect real-time tool to addresses company image. Explaining complicated problems through blogs, giving public apologies, or exercising damage control is all possible thru social media.
Product Launch: Each new product or service launch needs buzz. On-line advertising is a nice avenue for creating that excitement.
Permission marketing: Prospects are more receptive to promotion once they allow the solicitation (e.g. e-mail memberships, group registration, etc.) However make sure you don’t misuse the thin line between spamming and advertising.
Advertising: Of course, that perennial favorite, advertising is often at the forefront when you are in business and have to sell products and certain social media web sites are excellent for marketing. This will include text links, banner ads, videos, blogs, and a lot more to persuade customers to buy products or services.
Begin seeking the client through business social media marketing and start your road to success.