Why not? Split testing is the most accurate and viable way to test ads and develop an effective marketing campaign. Unless you want a disastrous ad campaign, split testing is a requirement.

Unfortunately too many people are playing the “copy cat” game when it comes to online marketing. Few want to do research, instead trying to copy the same success story over and over again.

Split testing is a way to bring the science back into marketing, and quite possibly the most accurate and effective way of doing online marketing research.

The technique of split testing combines two similar ads with subtle differences and puts them in competition with each other, factoring in which ad generates more impressions. The process continues for several split tests, until an ideal ad is discovered.

The test is done several times until the marketing company finds an ad that they feel is the perfect combination and a sure bet to increase sales.

Split testing is a major factor in what campaigns work and what campaigns do not. Rest assured the majority of online campaigns that succeed, ran an extensive split testing campaign beforehand.

Different products have different audiences, and what was successful to one may not be successful to another. Your product may have been a step-by-step guide to an online video game, and the product marketed by the expert was a relationship guide for Christian grandparents. These two topics are obviously completely different. Do you think they generate the same exact audience?

Young adults and teenagers have shorter attention spans, so they like flashy ads filled with relevant pop culture and vibrant colors. The elderly on the other hand, want a simple and plain ad with a large sized font.

These small differences and attention to details is what separates an effective ad campaign to one that fails miserably.

Split testing is not just some optional way of seeing if you can improve your conversions. No, instead it’s one of the more viable and accurate ways to test out your ads as well as compare and contrast.

Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.