Brochures play a significant role in the publicity of a company. They incorporate important information about a business like its products and their superiority over the competitor, its key features, its contact info, and so on, therefore imparting reliability to it in the market place. Brochure design & printing is of high importance as they can be a critical component of a productive promotion campaign. Read on to know about some very helpful suggestions both on brochure development & brochure printing.
The main purpose of a brochure is to convey information. However, it also has to be good-looking, so that prospective customers are tempted to read through it. There should be a perfect blend of text and graphics, and the colours should be used harmoniously. Text, borders, and graphics are vital components of brochure design and they should support each other well. In addition to being coherent and reader friendly, the brochure must also be good looking and not cluttered.
While designing the brochure, issues related to brochure printing should also be thought about in detail. It is always recommended to take a sample print to see what the end result will look like before sending the design for printing on a mass scale.
The important aspect of brochure printing budget should not be neglected at the time of brochure designing. Black and white printing is cheaper than color, hence if you are on a shoe-string budget you may want to opt for the former. If you are not pulled back by budget and are planning for colorful brochures, then thicker and glossier papers should be used, as they improve the beauty of colour prints. Even if you are creating a concise brochure with both sides printed, then make sure that the paper is strong and its thickness is sufficient so that prints on either side don’t overlap or smudge against each other.
Looking for rebates from the printing company is a good approach if brochure printing is being done on a large scale. Quality, however, must always come first because a compromise on that front might be counter-productive for the business.
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