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Clickbank is a powerhouse for Internet marketing. Clickbank is loaded with thousands of products spanning more than twelve different categories, each individual product just a tiny part of a massive network of potentially profitable affiliate marketing opportunities. The problem for most aspiring affiliate marketers is, the overwhelming number of choices Clickbank offers can be complicated and stressful.

The very first thing you need to do when you get to Clickbank’s site is to click on the Marketplace link. The Marketplace is where you will begin your product search. It presents products in multiple categories. Each category is further broken down into subcategories that identify newest products, bestsellers, and potential bestsellers.

This is the place you need to understand what the numbers Clickbank assigns to its products mean. Gravity, for example, is the score found at the end of a product listing. In Clickbank, a product’s gravity is computed from how many affiliates have sold that product in the last six weeks. More recent sales have more gravity. What this score will not tell you if any affiliate struck it rich by promoting this product. An affiliate who sold just one unit is weighted the same gravity as an affiliate that sold 10,000 units. What the gravity score tells you is that a product has a lot of competition among affiliates, but it is selling well.

Another number that is critical to your selection of products to promote is commission. This is the percentage of the total cost of the product that the seller will send you for preselling on your site. Clickbank Publishers typically offer a 50-50 split, but the amount you are paid can be as high as 75% or more. Look at the average amount per sale earned by each affiliate marketers, and look at the number of sales made by all the affiliates together. These numbers gives you an excellent indication of how well the product converts. You do not want to waste your time sending traffic to a landing page for a product that the Publisher cannot convert.

As you check these numbers, look at the sales pages to see what you can learn about the product. If a sales page is thrown together with sloppy text, poorly worded instructions, questionable graphics, and links that don’t work, chances are it will never convert well no matter how well you presell the product.

But if you come across a well-written sales page with clean design and concise instructions, you might just have found a high converter worthy of your presale efforts. Picking the perfect product to promote from Clickbank can be an exhausting undertaking, but if you do your research, carefully consider each of the scores, and make a fully informed choice of the product you want to presell, you set yourself up for success.

Graham McKenzie is the content Syndication Manager at CBSuccessReport.com which provides the only Advanced ClickBank Affiliate & Vendor Guide of its kind.