There are almost 7 billion people in this world (around 6.7 billion according to the U.S. Census Bureau) and of those people there are an estimated 1.67 billion Internet users (Nielsen Online). In the past nine years this has grown by nearly 365%. That is quite significant and the reason why having a website is ever more important now than say 10 years ago. It’s a rapidly growing trend and whether you are a small business or international corporation a web presence can reach anyone, anywhere at anytime unlike other forms of media. With that being said we all need to focus on how we can get noticed and use the internet as a tool for growing our business.
There are close to 109 million websites floating around the World Wide Web and needless to say it can be easy to get lost or overlooked within this staggering number. In order to make the Internet work for you it comes down to two things: a search engines and a good web designer.
Search engines have made life easier for us. We can browse the millions of websites and billions of web pages by simply typing in a few keywords. Everyone has figured out by now that there are ways to optimize a website for better rankings within these search engines. After all, in 2006 Forrester Research showed that 93% of Internet usage was generated from search engines. So while it is very important to have a well built web design that is search engine friendly it is also equally, if not more, important to have a captivating and useful website. The important thing is to build a well rounded website that is informational, relevant to current trends, and appealing. A website is your first impression and if it is outdated or not designed from a professional approach you will be buried among the rest. The website should express quality and professionalism or otherwise it is a waste of money.
So what does it take to create a strong web presence? The answer doesn’t lie in expensive Flash animation or information overload. If you already have a website ask yourself this – are you delivering your message effectively and efficiently? Is your website designed in such a way that search engines can easily access it and crawl it? Are images quickly downloaded, crisp, and clean? Does your code meet web standards? If you are considering having a website built, here’s what to do. Find a web designer who can offer professional design, search engine optimization, and creativity. When finding the right designer, don’t overlook freelance web designers as they can be cheaper and deliver the same quality with much less overhead. If you decide on going with large design firm consider what you are paying for. Often times you are paying for multiple salaries and benefit packages of a design team as well as the profit they make. Finally, compare yourself to your competitors. You want more content that remains relevant with good use of keywords and creativity that provides more appeal.
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