Possibly your situation is similar to the following: You have started a new website and the first you will need, besides your perfect site is traffic.
Besides the classical ways like generating Backlinks from other sites or setting up a adwords campaign you should consider another way of online marketing: let’s call it social business network marketing.
I would like to compare the new web 2.0 social business network marketing and classical business fields. The plumber next door gets many of his requests on recommendations of longstanding customers. So the first question is why do the plumber get recommendation? There are many potential answers: maybe he is the only plumber around or he is just the best you can have. But the most potential part is a lot of people know him, he is a nice and helpful person.
Let’s transfer that into online marketing. The Web is at first a vast place but since Social Networks like Twitter or MyYearbook people all around the world get to know each other.
Your target should be now that people get to know you and your business. Because of that you should create profiles on as many Social Networking Sites as possible. Model your profile as personal as you like. The more personal you get the more people take to you. What does that have to do with your business website? As more people know the plumber the more requests he gets.
Of course it is important to present your business in your profile too. Nevertheless, that is not the most important part.
It is far more important to get in touch with the people of the social networking site. Invite them as your friends, tell them what you like or you dislike and start to chat with them. Do not imprint them your business services. They will figure it out by themselves after they are your friends.
If you already have a certain amount of customers invite them to your new estabilshed business network and they will tell all others you were doing a great job.Therefore you got to take a lot of care of your old customers and socialize your contacts. Just remember: Every single contact is a potential customer.
This part of online marketing as all the other ways means a lot of work for you: You need to keep your profile up to date, check all the mails and you got to react very fast on new customer wishes. But all and the closeness to your customers will cash out by an increasing volume of sales.

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